88% of your customers trust online reviews as much as personal recommendations, and the majority of local customers read several reviews before making a purchasing decision. A new Google update has changed the game, increasing the importance of reputation management and local SEO as we know it. Find out how your business could be affected. As [...]
With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, [...]
When most people think of world centres of business, they think of the big names: New York, London, or Singapore. Well, Toronto ranks right up there with them, at least according to a recent study done on cities for business opportunity. In terms of being business friendly, the ease of starting a business, and promoting an [...]
Toronto’s Tech Boom: Canada’s Silicon Valley Educated urban creatives, hi-tech infrastructure, forward-thinking entrepreneurial spirit, start-ups fuelling business innovation; all of these descriptive phrases are the perfect way to describe the thriving economy of Silicon Valley, California—except we’re talking about Toronto, Ontario. It might not have the same glitz and glamour, mild winters, or household names like [...]
Quick hit: New customer leads obtained by search engine optimization are more than 8x more effective than traditional ones. Still, success in a competitive market like Toronto takes in-depth research, comprehensive analysis, and a dedication to measuring success and adapting to change. Find out how BlueHat Marketing’s SEO services can help customers in the local area [...]
Quick hit: as more and more customers take to the web to find the products and services they need, the number of companies investing in local SEO is increasing rapidly. This article will teach you everything you need to know to get started on the road to the first page of Google in your local area [...]
It’s 2017, and user experience (UX) matters more than ever. Going forward in this year, Google will only make it more of a priority. Nothing has been concretely proven yet, but it’s hard to deny the correlation between sites with better usability and higher search engine rankings. Why does Google put such a focus on something [...]
In part of one of this guide, we covered how important it was to stay in front of the trends that are gaining steam as we head into 2016. Staying ahead of the curve and even jumping it a bit in some experimental ways will help your site maintain its ranking and expand its audience while [...]
It’s a New Year (happy New Year, by the way!) and that probably means it’s a new you. Whether or not you are actually getting in the best shape of your life (at least for a few weeks), saving money for your dream vacation, or giving up any bad habits, you can be sure that the [...]
Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, [...]
