Many small business owners are hesitant to begin SEO campaigns because they don’t think they can compete with the big names. As it turns out, the new SEO landscape puts the power in the hands of small businesses, and makes it more appealing than ever to start. The front page of the Google SERP can be [...]
By now you are aware that SEO and social media are inseparable. Experts in the industry even go so far as to say that social is the new SEO. There’s a probably a generous teaspoon of hyperbole mixed in for flavour with that statement, but what can’t be denied is that the two complement each other [...]
SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having [...]
From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art [...]
The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just [...]
Google’s algorithm is a lot like gravity: we can’t see it, and we can only make inferences about it based on its effects on other things, but it controls the universe and keeps everything in place. Despite this secrecy, most experts are aware of the ways that Google analyzes and ranks web content. [...]
You’ve already come up with a killer idea that is going to change the world of business as we know it, have paid a developer to build you a great new website, and your business plan is in motion. All you are waiting on is for your site to be finished so you can start to [...]
We could spend an entire series on why quality content matters. Between Google updates, user experience, keyword rankings, brand building, and lead generation, content is clearly king on the modern web. In fact, 76% of marketers are increasing investment in content marketing these days, and 91% of the top business blogs are publishing fresh content weekly [...]
We all know how important a website is, but what most aren’t aware of are the specific factors that make a new website a valuable tool for your business. In fact, the majority of business owners go into the process blind, and simply ask someone to make them a website. Whether you are building your [...]
We all know that unique, engaging, and useful content is the most powerful tool at your disposal when trying to expand your reach, build your business, and ultimately generate revenue. Inbound marketing generates 54% more leads into your sales funnel than traditional outbound marketing practices, which means more and more companies are in the race to [...]
