Conversion Optimization

Google Launches New Mobile-Friendly Testing Tool

By | May 20th, 2016|Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized, Web Design|

Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, [...]

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Your New Website Checklist

By | February 24th, 2016|Categories: Content Marketing, Conversion Optimization, Design Web, Search Engine Optimization, Uncategorized, Web Design|

  We all know how important a website is, but what most aren’t aware of are the specific factors that make a new website a valuable tool for your business. In fact, the majority of business owners go into the process blind, and simply ask someone to make them a website. Whether you are building your [...]

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How to Rank on the Front Page of Google: what factors matter for page 1

By | January 27th, 2016|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

The top few spots on Google’s search engine results page are golden territory for any company’s website. After all, the #1 ranking gets 33% of all search engine traffic. That means getting there should be every site’s goal. But with a book full of ranking factors, and information shrouded in mystery from the company itself, it [...]

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The Three Keys to Successful Mobile Marketing

By | December 18th, 2015|Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized, Web Design|

It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice [...]

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Mobile Users Speak: what do customers want out of your website?

By | October 13th, 2015|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

There is a reason that people say you never get a second chance to make a first impression. The opinion that people have of you is usually formed within a matter of seconds, and the first three seconds that someone spends on your website can usually make or break their purchase. It could be anything from [...]

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How to Improve Your Content Marketing Game

By | September 24th, 2015|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

They say that the way to a man’s heart is through his stomach. We can’t argue with that. If you were to translate that over into the world of e-commerce and SEO, then it would be “the way to Google’s heart is through content.”  The words, images, and videos that you use are the most powerful [...]

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Google Loses “Right to be Forgotten” Appeal

By | September 22nd, 2015|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

The fact that anyone who happens to be anywhere at any time can look you up, and find out just about anything that they want about you is something that has unsettled both the public and privacy regulators throughout the world. Measures to limit this practice, widely known as “the right to be forgotten” have been [...]

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Why You Need Good Content Marketing: and that stats to prove it

By | September 15th, 2015|Categories: Content Marketing, Conversion Optimization, Uncategorized|

By now we all realize that killer content is the best way to keep your users interested, gain traction on social media, generate new leads via organic search, and pretty much everything else that goes with SEO these days. Which is why it is so surprising to us that the internet is rife with big companies [...]

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Finding the Content Sweet Spot: which kinds of content get both likes and shares

By | September 9th, 2015|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Social Media Marketing, Uncategorized|

Using social media to grow your business is no secret in the E-commerce world. In fact, some  surveys show that more than 80% of all small businesses do it, and we wouldn’t be surprised if those figures were precisely accurate. Being able to reach such a wide audience for pennies on the dollar when compared to [...]

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Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times

By | September 8th, 2015|Categories: Company News, Conversion Optimization, Search Engine Optimization, Uncategorized|

There are plenty of old sayings that people repeat on a daily basis: don’t look a gift horse in the mouth, a bird in the hand is worth two in the bush, or don’t bark up the wrong tree. Today we are going to examine one of our personal favorites: don’t put all of your eggs [...]

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