Conversion Optimization

Drive Quality Leads from AdWords by Avoiding These 3 Mistakes

By | August 20th, 2015|Categories: Content Marketing, Conversion Optimization, PPC, Uncategorized|

As if paid advertising on Google wasn’t already incredibly valuable, new updates to the SERP have made the top spots even more lucrative. New display abilities, and new limitations put on organic results from the “snackpack” update have made visibility at the top of the SERP your ticket to fortune and fame. In keeping with the [...]

How to Write Better Content to Drive Traffic

By | August 17th, 2015|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

If you are involved in the world of e-commerce, then you know how important it is to have great, high-quality content. Not only do we think so, but Google also thinks so - and what they say goes. Having interesting, engaging, helpful and original content is the recipe for success, and without it, you are going [...]

How to Grow Your Audience

By | August 14th, 2015|Categories: Company News, Content Marketing, Conversion Optimization, Search Engine Optimization, Uncategorized|

Having a large following either on social media or for your website in general is a great way to get your product, service, or expertise in front of a large group of people. The power is exponential. They tell their friends, and their friends, etc. But just having any following shouldn’t be the goal. You want [...]

The 2015 Search Engine Ranking Factors Study

By | August 13th, 2015|Categories: Company News, Conversion Optimization, Search Engine Optimization, Uncategorized|

Google’s powerful algorithm is like your grandmother’s secret recipe. It’s delicious, life-altering, and powerful, but nobody really knows what is inside of it. You have a good idea of what it might be, but you are never really sure. The algorithm has the ability to make or break your site, and will not hesitate to banish [...]

How to Drive Traffic to Your Site Using Google+

By | August 12th, 2015|Categories: Company News, Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization, Uncategorized|

Despite the recent news that Google is going to drop Google+ as a requirement for its services, the social network will still be very valuable to businesses going forward. We have already covered why Google+ is going to remain important to your business, but few are actually leveraging the website correctly. The nature of this network’s [...]

How to Drive Traffic and Increase Sales with Blogs

By | August 4th, 2015|Categories: Content Marketing, Conversion Optimization, Uncategorized|

Having high-quality content on your website is essential to rising in the rankings, driving traffic, and increasing sales. Recent trends have shown that it is the best way to make a name for your business. Since search algorithms weigh more recent “fresh” posts a certain degree higher than what would be considered more “stale” older ones, [...]

The Importance of Site Performance

By | July 30th, 2015|Categories: Company News, Conversion Optimization, Design Web, Uncategorized|

Why you need to make sure your site is up to speed. There is always much ado about Google’s super secretive algorithm, and how we can best adapt our web pages to it. In recent times, though, Google and other search engines have moved away from the science of SEO, and have incorporated more of the [...]

SEO Tips for E-Commerce: 5 Critical SEO Mistakes

By | May 22nd, 2015|Categories: Conversion Optimization, Search Engine Optimization, Uncategorized|

When it comes to e-commerce, proper SEO is a crucial aspect of a business’ success. As a matter of fact, the difference between success and failure of an online business hinges largely on the avoidance or correction of certain common errors. One major mistake comes from the mindset of many online business owners. Often times, people [...]

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Real Estate Web Design Tips

By | May 5th, 2015|Categories: Conversion Optimization, Uncategorized, Web Design|

In essence, real estate web design should follow best practices for end user experiences - easy to read flow, respecting white space, easy navigation and making the experience as clear as possible. However, there are some details in terms of the user experience that should not be overlooked when offering the wealth of information that is [...]

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