Conversion Optimization

4 Tips to Decrease Your Website’s Bounce Rate Immediately

By | May 1st, 2015|Categories: Conversion Optimization, Uncategorized, Web Design|

When you click through to a website from an external link, you are going to end up on a landing page. The landing page is like the entryway into a great theme park. It needs to convince your guests that your rides are worth going on. Your site’s bounce rate, or how often a user exits [...]

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SEO Tips for E-Commerce: What to do with Unavailable Products

By | April 30th, 2015|Categories: Conversion Optimization, Search Engine Optimization, Uncategorized, Web Design|

If your e-commerce store has a product that has been discontinued or is out of stock, do you know what you should do with the page, from an SEO perspective? Should you create a 404 error page? Keep the product page active even though the product is no longer available? Use an automatic redirect to send [...]

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Landing Page Tips: 4 Ways to Improve your Landing Page

By | April 10th, 2015|Categories: Company News, Conversion Optimization, Uncategorized, Web Design|

Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a [...]

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Landing Page Tips: What Makes a Customer Buy?

By | April 9th, 2015|Categories: Company News, Conversion Optimization, Search Engine Optimization, Uncategorized, Web Design|

So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing [...]

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How T-Shaped Knowledge Improves Content

By | March 24th, 2015|Categories: Content Marketing, Conversion Optimization, Uncategorized|

Traditionally, the business world has always valued expertise, and for good reason. Even our educational systems are set up to provide students with a broad base of general knowledge, and slowly work them up to the point where they can be considered the master of a certain field of study. When it comes to marketing, having [...]

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How to Reduce Your Website’s Bounce Rate

By | March 9th, 2015|Categories: Conversion Optimization, Search Engine Optimization, Uncategorized, Web Design|

Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon [...]

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