Mobile

Google Survey Shows That Search is the #1 Online Shopping Tool

By | September 16th, 2016|Categories: Mobile, Search Engine Optimization, Uncategorized|

  A Google survey of smartphone users shows that search is the first place most users use to shop for products online It has long been known that mobile searches are more popular than desktop, but what hadn’t been certain was whether or not consumers actually used mobile to make purchasing decisions as often as they [...]

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Google’s Upcoming Mobile-friendly Update Will Shake Things Up

By | June 3rd, 2016|Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized, Web Design|

User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed [...]

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Store Visits From AdWords Top 1 Billion Mark

By | May 27th, 2016|Categories: Conversion Optimization, Mobile, PPC, Search Engine Optimization, Uncategorized|

Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down [...]

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Google Launches New Mobile-Friendly Testing Tool

By | May 20th, 2016|Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized, Web Design|

Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, [...]

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Are You Ready for Google’s New Mobile-Friendly Update?

By | March 18th, 2016|Categories: Mobile, Uncategorized|

Google’s “mobile-geddon” update was Judgement Day for more than 20% of the web’s URLs. As Google rained down algorithm updates upon non-mobile-friendly websites, many businesses saw their rankings plummet and their traffic disappear nearly overnight. Now Google says they are ready to roll out a new mobile-friendly update sometime in May of this year. It might [...]

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The Three Keys to Successful Mobile Marketing

By | December 18th, 2015|Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized, Web Design|

It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice [...]

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Mobile Searches Have Surpassed Desktop Searches: Google

By | June 2nd, 2015|Categories: Mobile, Search Engine Optimization, Uncategorized|

It’s been talked about in technology news for some time, but it’s official. Google announced in its blog recently that it has been confirmed that the mobile tipping point has been reached: more internet searches are now being carried out every day on mobile devices than on desktop PCs. This switch to the use of smartphones [...]

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Bing’s Mobile-friendly Update to Differ from Google’s

By | May 19th, 2015|Categories: Mobile, Search Engine Optimization, Uncategorized|

Microsoft isn’t a company that is used to being outdone by anyone at anything. That’s why when Google, the company with the lion’s share of the search market, rolled out their “mobilegeddon” algorithm changes, we were well aware that Bing’s was going to be right behind it. Both companies seem to be acknowledging the shift toward [...]

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Mobilegeddon: What Google’s Algorithm Change Tells Us About E-commerce

By | May 11th, 2015|Categories: Mobile, Search Engine Optimization, Uncategorized|

Google has recently fully rolled out its much-awaited (and feared) algorithm change that essentially enforces the old adage “you are either with us, or against us.” The new update either makes you mobile friendly or not mobile friendly. New criteria have become increasingly important, while others have become relics of times past. So what do these [...]

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