Search Engine Optimization

Things You Need to Know About SEO in Toronto

By | August 27th, 2018|Categories: Digital Marketing, Search Engine Optimization, Website Analysis|

You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition. Understanding the Toronto Competitive [...]

Why SEO in Toronto Is Important for Your Business

By | August 13th, 2018|Categories: Digital Marketing, Local Search, Search Engine Optimization|

You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, [...]

Why Quality Web Content Matters (and How Google Recognizes it)

By | April 12th, 2018|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization|

In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have to flow seamlessly or even be coherent. You probably remember the days when the items that showed up in your search [...]

How to Dominate Google This Holiday Season: Local SEO Guide to a Very Profitable Holiday

By | November 10th, 2017|Categories: Conversion Optimization, Creative, Local Search, Search Engine Optimization|

With the holiday season coming just around the corner, companies are jockeying for position across the web. With B2C and B2B customers sales more profitable than ever, you don’t want to miss out on your slice of the more than 100 million consumers that will be looking to buy online this holiday season. This quick guide [...]

3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)

By | October 13th, 2017|Categories: Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization|

Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting [...]

3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)

By | October 3rd, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Social Media Marketing, Web Design|

The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks [...]

How to Instantly Tell if Google Thinks Your Page is High-Quality

By | August 31st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured [...]

7 On-Page SEO Tricks That Will Improve Your Traffic Immediately

By | August 21st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right [...]

How to Find the Best SEO Opportunities and Beat Your Competitors

By | August 2nd, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built [...]

PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC

By | July 19th, 2017|Categories: Content Marketing, Local Search, PPC, Search Engine Optimization|

When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]

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