The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks [...]
Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team [...]
There was news not too long ago about how SEO-related spend would soar to $80 billion by 2020 in the USA alone. As more companies realize the benefits of optimizing their online presence across multiple channels and reaching customers in spend mode, the amount they are willing to dedicate to perfecting this process increases. When you [...]
Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, [...]
From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art [...]
Remember when you wanted something and either had to get a big yellow book, or just go to the one place around the corner that you always went to? Those days are gone for good, and in are the days when you can search for anything you want in your local area, immediately get [...]
The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just [...]
Now your blog is replete with high-quality, properly researched posts with SEO-optimized titles. You’ve done the categories and the tags, and put in images with the right keywords sprinkled in. You’ve shared your posts on social media and everyone is flocking to your blog to read what you have to say. You’re basically a star. There’s [...]
So you’ve started your WordPress blog, come up with an awesome title, and spent the days dreaming of traveling the world while blogging for a living, making everyone at home jealous of the awesome life that you live, or maybe you are a business looking to increase your organic rankings and bring in more customers. Either [...]
Social media is crucial for marketing on the web, and with 75% of social media users claiming to use it in the buying process it’s clear that using these sharing platforms to engage customers and grow your brand is essential in the modern business world. But social media for SEO is a bit of a gray [...]
