{"id":55301,"date":"2024-11-18T11:04:25","date_gmt":"2024-11-18T16:04:25","guid":{"rendered":"https:\/\/bluehatmarketing.com\/?p=55301"},"modified":"2024-11-18T11:04:25","modified_gmt":"2024-11-18T16:04:25","slug":"how-to-perform-a-technical-seo-audit","status":"publish","type":"post","link":"https:\/\/bluehatmarketing.com\/en-ca\/how-to-perform-a-technical-seo-audit\/","title":{"rendered":"How to Perform a Technical SEO Audit?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:20px;--awb-padding-left-medium:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1788.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-1 fusion-animated\" style=\"--awb-title-color:var(--awb-color3);--awb-margin-top:0px;--awb-margin-bottom:10px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"reading-box\" style=\"background-color:rgba(0,160,219,0.17);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><div class=\"reading-box-additional\"><span style=\"font-weight: 400;\">If your website isn\u2019t <\/span><a href=\"https:\/\/bluehatmarketing.com\/en-ca\/10-ways-to-improve-your-sites-ranking\/\"><span style=\"font-weight: 400;\">ranking<\/span><\/a><span style=\"font-weight: 400;\"> on search engine results pages or getting the kind of traffic you expect, hidden technical issues could be the culprit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine investing in great site content, only to have search engines struggle to crawl your site; it\u2019s like having an inviting storefront with locked doors; your audience can\u2019t access it, and your business growth stalls. A technical SEO audit is a deep dive into your site\u2019s foundational health. It\u2019s what you need to identify the barriers that could be hurting your visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this technical SEO audit checklist, you\u2019ll be equipped with everything you need to know to make sure your site is ready to rank. <\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-no-medium-visibility fusion-no-large-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Tools You\u2019ll Need for a Technical SEO Audit<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">First things first: equip yourself. Technical SEO audits aren\u2019t just about looking\u2014they\u2019re about finding. You\u2019ll need tools that give you access to crawl data, error logs, and user experience metrics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console and Google Analytics: <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\"><span style=\"font-weight: 400;\">Free tools<\/span><\/a><span style=\"font-weight: 400;\"> from Google that offer insights into indexing, crawling, and user behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screaming Frog or Sitebulb: Website crawlers that scan for technical issues and help spot page errors and duplicate content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEMrush or Ahrefs: These tools provide detailed SEO data, including organic traffic, backlinks, and technical health insights.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quick Tip: Familiarize yourself with these tools beforehand. They\u2019ll save time and give you access to invaluable data. Free trials are available for most, so explore them if you\u2019re new to SEO audits.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Crawlability and Indexability<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">If search engines can\u2019t crawl your site, your content won\u2019t rank. Simple as that. To start, check for crawl issues.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site Crawlability Check to identify blocked pages: Look for NoIndex tags, disallowed pages in your robots.txt file, or pages hidden from crawlers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML Sitemap and Robots.txt Validation: Ensure your XML sitemap is clear, up-to-date, and submitted in Google Search Console. Double-check your robots.txt file to make sure it\u2019s guiding search engines correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify Indexing Issues: Go to Google Search Console and check for \u201cCrawled \u2013 Currently Not Indexed\u201d or \u201cDiscovered \u2013 Not Indexed\u201d errors. These could point to duplicate content, low-quality pages, or resource-heavy sections that are slowing things down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log File Analysis: This is for the hardcore SEOs. Reviewing server log files lets you see how often bots crawl each page and where they run into problems.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A regular crawlability check catches errors that may slip under the radar, especially after big site updates.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Site Architecture and JavaScript SEO: Building a Search-Friendly Structure<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">A logical, easy-to-navigate structure does wonders for SEO. Not just for users\u2014but for search engine crawlers, too.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL Structure and Hierarchy: Across your entire site, each page should have a logical, user-friendly URL. Keep them short, descriptive, and clean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal Linking Audit: Make sure your internal links support your site\u2019s hierarchy, pointing users and search engines to your most important pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript and SEO: If your site relies on JavaScript, check that essential content is accessible. Use tools like Google Search Console\u2019s URL Inspection or the Fetch and Render feature in Screaming Frog to verify that JS-rendered content isn\u2019t hiding from search engines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A clear, intuitive structure keeps search engines (and users) engaged, especially on JavaScript-heavy sites.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Page Speed Optimization and Core Web Vitals: User Experience Meets SEO<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Site speed isn\u2019t just about convenience; it\u2019s a well established ranking factor. Google uses Core Web Vitals to measure user experience\u2014key for SEO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Speed Check: Run your site through Google PageSpeed Insights or Lighthouse to identify web page speed bottlenecks. Look for large image files, excessive scripts, or unnecessary code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Core Web Vitals:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">LCP (Largest Contentful Paint): Measures loading performance. Aim for 2.5 seconds or less.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">FID (First Input Delay): Reflects responsiveness. Keep this under 100 milliseconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">CLS (Cumulative Layout Shift): Checks visual stability. Limit layout shifts for a smooth, stable user experience.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Mobile-Friendliness<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Google\u2019s mobile-first indexing means mobile usability is non-negotiable. Make sure your site works as well on phones as it does on desktops.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Usability Testing: Use Google\u2019s Mobile-Friendly Test and Google Search Console\u2019s Mobile Usability report to catch issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive Design Essentials: Mobile users expect a seamless experience\u2014scalable images, readable text, and easy navigation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your site doesn\u2019t pass these checks, search rankings and user experience will suffer.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">HTTPS Status and Security: Protecting User Data and Your Rankings<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Site security impacts your SEO. Users and search engines both favor secure sites.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTPS and SSL Verification: If your site isn\u2019t HTTPS, switch. HTTPS is a ranking factor, and unsecured sites are penalized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mixed Content Troubleshooting: Mixed content\u2014secure and insecure content on the same page\u2014creates security warnings. Run your site through a tool like Screaming Frog to catch these errors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">HTTPS keeps user data secure and builds trust\u2014a fundamental for rankings.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Optimizing On-Page Elements for Better Search and User Engagement<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">When it comes to on-page SEO, it\u2019s easy to focus on keywords alone. But every element on a page\u2014from titles to images\u2014affects both your visibility in search and how users interact with your site.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title Tags and Meta Descriptions: Craft these with care. Not only do they need to be unique, but they should also be clear and enticing enough to grab attention in search results. Keep them at the ideal length, so they don\u2019t get cut off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Header Tags and Content Structure: Think of headers as signposts guiding both your readers and search engines. Using H1s, H2s, and H3s makes content scannable, helping readers find the info they need quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image Optimization: Don\u2019t overlook images! Compressed, well-labeled images with alt text aren\u2019t just good for SEO; they make your content accessible to everyone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken Links and Redirects: Few things hurt user experience like a broken link. Tools like Screaming Frog or Ahrefs can help you catch and fix these quickly\u2014keeping your site in top shape.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these elements plays a key role in boosting both your rankings and user experience. Missing out? You might be leaving valuable traffic on the table.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-top-medium:20px;--awb-font-size:34px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:34;line-height:1.06;\">Advanced Schema Markup: Going Beyond the Basics for Visibility<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Schema markup can be a game-changer for search visibility. By providing search engines with structured data, you help them understand your content on a deeper level. Think of schema as a translator, explaining what your content is really about to search engines. Types like FAQ or review schema can even boost your chances of rich results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s Structured Data Testing Tool can be your best friend here. Regularly audit your schema to catch and fix errors before they affect your rankings. This might feel like a tech-heavy task, but it\u2019s worth the effort to improve your site\u2019s visibility in search results.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-border-color:var(--awb-custom12);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-top:30px;--awb-margin-right:30px;--awb-margin-bottom:30px;--awb-margin-left:20px;\"><h2 style=\"font-size: 32px; color: var(--awb-color4);\">When to Seek Professional Help<\/h2>\n<p><span style=\"font-weight: 400;\">Technical SEO issues can quickly go beyond what DIY fixes can handle, especially if you\u2019re not coming from a technical background. Sure, a basic audit is great for catching surface-level errors, but what about the deeper, more complex challenges? Issues like schema errors, problems with JavaScript indexing, or frustrating page speed blocks can hold your site back from reaching its full potential. Trying to resolve these on your own can feel like a never-ending puzzle\u2014especially with SEO standards constantly evolving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With decades of hands-on experience, our technical SEO team has tackled every challenge in the book. We provide everything from detailed, full-scale audits to custom, ongoing optimization strategies that address the unique needs of your site. Our goal? To make sure your website is built to succeed\u2014no matter what new standards or updates search engines bring next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re serious about unlocking your site\u2019s best performance, it\u2019s time to get expert support. <\/span><a href=\"https:\/\/bluehatmarketing.com\/en-ca\/contact-us\/\"><span style=\"font-weight: 400;\">Reach out<\/span><\/a><span style=\"font-weight: 400;\"> for a free SEO assessment today.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":55302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Perform a Technical SEO Audit: Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"Learn how to perform a technical SEO audit to boost rankings and fix hidden issues. 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