{"id":57794,"date":"2025-07-17T12:31:30","date_gmt":"2025-07-17T16:31:30","guid":{"rendered":"https:\/\/bluehatmarketing.com\/?p=57794"},"modified":"2025-07-17T12:31:30","modified_gmt":"2025-07-17T16:31:30","slug":"international-seo-checklist-best-practices","status":"publish","type":"post","link":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/","title":{"rendered":"International SEO Checklist: Optimize Your Site for Global Search"},"content":{"rendered":"
\n

Breaking into international markets sounds exciting\u2014and it can be\u2014but the path isn\u2019t as straightforward as translating your homepage and adding a few flags to the menu. A lot of teams jump into global SEO assuming the same tactics that work locally will carry over. In most cases, they don\u2019t. The moment you start targeting users across borders, everything shifts: expectations, search behavior, even the way your infrastructure performs.<\/span><\/p>\n<\/div>

<\/div><\/div><\/div>
<\/div>

That\u2019s why international SEO isn\u2019t just about localization. It\u2019s about clarity\u2014for users and for search engines. You\u2019re trying to help both groups reach the version of your site that makes the most sense to them. That requires planning. Not just content, but structure. Not just translation, but market context.<\/span><\/p>\n

Google offers<\/span> guidelines for managing multilingual and multi-regional sites<\/span><\/a>, which are a good starting point. But what separates functional SEO from effective international rollout is what happens beyond the documentation. It’s the difference between a site that\u2019s accessible and one that actually gains traction in a new market.<\/span><\/p>\n<\/div>

What Is International SEO?<\/h2><\/div>

International SEO is about reaching people all over the world. That could mean different content, different URLs, or even different platforms, depending on where you\u2019re operating.<\/span><\/p>\n

Reaching your target audience in vastly different global markets involves understanding how each market works. A one-size-fits-all approach won\u2019t hold up. English in the UK is not the same as English in India, or in the United States, or Australia. Spanish in Argentina won\u2019t mirror what works in Spain. Users bring regional habits and expectations with them, and your content needs to account for that\u2014without losing coherence across your larger brand footprint.<\/span><\/p>\n<\/div>

How Does International SEO Strategy Work?<\/h2><\/div>

It starts with the technical pieces: hreflang tags, localized URLs, crawlable architecture. These let search engines know which version of your content is meant for which group of users. Miss that step and you risk showing the wrong content\u2014or none at all.<\/span><\/p>\n

But configuration isn\u2019t enough. Let\u2019s say you\u2019re targeting French speakers in both France and Quebec. You\u2019ll need separate URLs for each, with language and region correctly defined. That\u2019s the easy part. The harder part is making sure the content actually speaks to your target market in each place. Specific word choice is only part of it. The references and style may need to shift, as well.<\/span><\/p>\n

And remember: not every market relies on Google as heavily as we do in North America. There are lots of other search engines out there. In China, Baidu. In South Korea, Naver. Even where Google dominates, local competition and cultural nuance affect how content performs.\u00a0<\/span><\/p>\n

You can have clean code and still get no traction if you miss the human side of SEO.<\/span><\/p>\n<\/div>

How Is International SEO Different from Local SEO?<\/h2><\/div>

They\u2019re often lumped together, but they\u2019re built for different purposes. Local SEO is about relevance within a specific geographic area. Think of it like telling Google, \u201cI want to rank for \u2018plumber near me\u2019 in Calgary.\u201d You\u2019re leaning heavily on tools like Google Business Profile, reviews, and citations.<\/span><\/p>\n

International SEO is about reach. You\u2019re not optimizing to show up in a three-pack of local listings. You\u2019re trying to establish visibility across regions where your brand may not yet exist. That calls for a different mindset. There\u2019s no local trust to lean on. You\u2019re building authority from the ground up, in a language that might not be your own, for a customer you\u2019ve never met.<\/span><\/p>\n

If your content, tech stack, and market strategy aren\u2019t working in sync, international SEO will let you know\u2014quickly.<\/span><\/p>\n<\/div>

Where Does It Fit into the Bigger SEO Picture?<\/h2><\/div>

International SEO best practices are often put in a four-part framework: technical, on-page, off-page, and geographic. International SEO crosses into all of them. There\u2019s architecture to sort out, metadata to localize, content to adapt, and links to build\u2014ideally from sources that matter in each market.<\/span><\/p>\n

You\u2019re not just launching more pages. You\u2019re creating an interconnected system where every region needs its own version of relevance. What wins backlinks in Canada might fall flat in Germany. What converts in the U.S. could fail entirely in Japan, even with the same offer. This is where domain authority becomes fragmented if you’re not careful, especially when you\u2019re spreading efforts across multiple domains or regional sites.<\/span><\/p>\n<\/div>

Your International SEO Checklist<\/h2><\/div>

A robust international SEO strategy needs to take lots of things into consideration. Here are some of the most important:<\/span><\/p>\n

Hreflang Tags<\/b>
\n<\/span>Used to signal language and regional targeting. These are essential for telling Google which version of a page to show. Incorrect or missing tags are a common cause of poor visibility.<\/span><\/p>\n

Language vs. Locale<\/b>
\n<\/span>\u201cFR\u201d isn\u2019t enough. There\u2019s a big difference between \u201cfr-CA\u201d and \u201cfr-FR.\u201d One is French as spoken in Quebec, the other in France. To someone who doesn\u2019t speak the local language, these nuances are hard to pick apart. Of course, both of these regions speak the same language\u2013French\u2013but there are lots of important differences to consider in your content creation and website setup processes.<\/span><\/p>\n

No Forced Redirects<\/b>
\n<\/span>Auto-redirecting users based on location or browser language may seem helpful, but it often blocks crawlers and frustrates users. Let them choose. Make all versions accessible to bots and people.<\/span><\/p>\n

Localized Keyword Research<\/b>
\n<\/span>Don\u2019t assume direct translation will work. Use keyword research tools like Google Keyword Planner to discover search behaviors in each local market. Pay attention to search volume, phrasing, and cultural nuance.<\/span><\/p>\n

Original Content for Each Region<\/b>
\n<\/span>Duplicate English content across different country pages? Google sees that. Users feel it. If you\u2019re not willing to localize meaningfully, you\u2019re better off holding off.<\/span><\/p>\n

URL Structure That Scales<\/b>
\n<\/span>Pick a method\u2014subdirectories (\/fr-ca\/), subdomains (fr.example.com), or ccTLDs (example.ca)\u2014and stick to it. Each has tradeoffs. Just don\u2019t mix and match. That causes confusion and hurts domain authority.<\/span><\/p>\n

Localized Metadata and Schema<\/b>
\n<\/span>Titles, meta descriptions, alt tags, and structured data should reflect the target language and culture. Skipping this weakens your presence in local search results.<\/span><\/p>\n

Regular Maintenance<\/b>
\n<\/span>International pages can\u2019t be treated as static assets. Outdated content in one region drags down credibility. Make sure updates reach every version of your site\u2014or don\u2019t go live until you can support them.<\/span><\/p>\n

Correct Canonicalization<\/b>
\n<\/span>Each page should have a self-referencing canonical unless you\u2019re consolidating intentionally. If every page points to your English homepage, nothing else gets indexed.<\/span><\/p>\n

Regional Authority Signals<\/b>
\n<\/span>Build backlinks from sites based in your target countries. List in online directories that actually matter locally.<\/span>
\n<\/span><\/p>\n<\/div>

Additional Considerations That Don\u2019t Fit on a List<\/h2><\/div>

Technical setup is the foundation, but that\u2019s just one side of it. The real difference between average and effective international SEO lies in how you manage expectations across content, UX, and performance.<\/span><\/p>\n

Let\u2019s say your site is fast in Toronto but sluggish in Singapore. That impacts rankings, bounce rate, and conversion. A content delivery network (CDN) helps, but it\u2019s not a silver bullet. You need to monitor performance by region\u2014and respond accordingly.<\/span><\/p>\n

Likewise, a form that works well in one market may fail in another. Local trust factors differ. In some places, showing a phone number builds confidence. In others, it’s about certifications or payment options. Culturally relevant content goes beyond language. It reflects how people expect to buy, not just how they expect to search.<\/span><\/p>\n

Tools like Google Search Console help surface key metrics by country and language. Use them. Don\u2019t lump everything together and hope for a clean read.<\/span><\/p>\n<\/div>

What Does International SEO Cost?<\/h2><\/div>

There\u2019s no universal answer. Costs depend on how many markets you\u2019re targeting, how much content you need, and how deep your localization goes. A basic rollout for one region might run a few thousand dollars a month. More complex strategies\u2014multiple languages, content pipelines, link building across regions\u2014will scale from there.<\/span><\/p>\n

Keep in mind, cheap rollouts usually cost more long-term. We\u2019ve seen rushed expansions undo years of domestic SEO gains. Rebuilding trust, structure, and equity takes time\u2014and budget.<\/span><\/p>\n<\/div>

Why Bring in an International SEO Consultant?<\/h2><\/div>

Because this isn\u2019t something you want to figure out as you go. International SEO combines technical SEO, market research, content strategy, and platform-specific requirements. There\u2019s a lot there that can go wrong.<\/span><\/p>\n

At<\/span> BlueHat Marketing<\/span><\/a>, we help businesses prioritize, sequence, and scale the right pieces at the right time. Whether you\u2019re launching into one region or a dozen, the approach has to match the risk. You don\u2019t just need execution\u2014you need oversight.<\/span><\/p>\n<\/div>

<\/div>
<\/div>

One Last Thing<\/h2>\n

An effective International SEO strategy isn\u2019t about doing more. It\u2019s about doing what matters for local search engines, in the right order, with the right level of focus. You\u2019re not just publishing content in other languages. You\u2019re creating systems that scale for organic traffic across borders, without falling apart under pressure.<\/span><\/p>\n

If you\u2019re looking to make that transition,<\/span> talk to BlueHat Marketing<\/span><\/a>. We can help you build an international presence that actually performs.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":57795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-ca"],"yoast_head":"\nInternational SEO Checklist: Best Practices for Global Search Success<\/title>\n<meta name=\"description\" content=\"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International SEO Checklist: Best Practices for Global Search Success\" \/>\n<meta property=\"og:description\" content=\"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehat Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T16:31:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BlueHat Marketing Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BlueHat Marketing Inc.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/\"},\"author\":{\"name\":\"BlueHat Marketing Inc.\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#\\\/schema\\\/person\\\/2759a739412499f1d0983a548bdc89a0\"},\"headline\":\"International SEO Checklist: Optimize Your Site for Global Search\",\"datePublished\":\"2025-07-17T16:31:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/\"},\"wordCount\":3252,\"publisher\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/International-SEO-Checklist.jpg\",\"articleSection\":[\"Uncategorized @en-ca\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/\",\"url\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/\",\"name\":\"International SEO Checklist: Best Practices for Global Search Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/International-SEO-Checklist.jpg\",\"datePublished\":\"2025-07-17T16:31:30+00:00\",\"description\":\"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/International-SEO-Checklist.jpg\",\"contentUrl\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/International-SEO-Checklist.jpg\",\"width\":930,\"height\":597,\"caption\":\"international SEO concept image - hands holding smartphone in front of stylized world map\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/international-seo-checklist-best-practices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"International SEO Checklist: Optimize Your Site for Global Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#website\",\"url\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/\",\"name\":\"BlueHat Marketing\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#organization\",\"name\":\"BlueHat Marketing\",\"url\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_mobile_2x_400px-1.png\",\"contentUrl\":\"https:\\\/\\\/bluehatmarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_mobile_2x_400px-1.png\",\"width\":400,\"height\":96,\"caption\":\"BlueHat Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bluehatmarketing.com\\\/en-ca\\\/#\\\/schema\\\/person\\\/2759a739412499f1d0983a548bdc89a0\",\"name\":\"BlueHat Marketing Inc.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g\",\"caption\":\"BlueHat Marketing Inc.\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"International SEO Checklist: Best Practices for Global Search Success","description":"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"International SEO Checklist: Best Practices for Global Search Success","og_description":"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.","og_url":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/","og_site_name":"Bluehat Marketing","article_published_time":"2025-07-17T16:31:30+00:00","og_image":[{"width":930,"height":597,"url":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg","type":"image\/jpeg"}],"author":"BlueHat Marketing Inc.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BlueHat Marketing Inc.","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#article","isPartOf":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/"},"author":{"name":"BlueHat Marketing Inc.","@id":"https:\/\/bluehatmarketing.com\/en-ca\/#\/schema\/person\/2759a739412499f1d0983a548bdc89a0"},"headline":"International SEO Checklist: Optimize Your Site for Global Search","datePublished":"2025-07-17T16:31:30+00:00","mainEntityOfPage":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/"},"wordCount":3252,"publisher":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/#organization"},"image":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg","articleSection":["Uncategorized @en-ca"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/","url":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/","name":"International SEO Checklist: Best Practices for Global Search Success","isPartOf":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg","datePublished":"2025-07-17T16:31:30+00:00","description":"Breaking into new markets? This international SEO checklist shows you what it really takes to rank and convert across borders.","breadcrumb":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#primaryimage","url":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg","contentUrl":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2025\/07\/International-SEO-Checklist.jpg","width":930,"height":597,"caption":"international SEO concept image - hands holding smartphone in front of stylized world map"},{"@type":"BreadcrumbList","@id":"https:\/\/bluehatmarketing.com\/en-ca\/international-seo-checklist-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bluehatmarketing.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"International SEO Checklist: Optimize Your Site for Global Search"}]},{"@type":"WebSite","@id":"https:\/\/bluehatmarketing.com\/en-ca\/#website","url":"https:\/\/bluehatmarketing.com\/en-ca\/","name":"BlueHat Marketing","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluehatmarketing.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/bluehatmarketing.com\/en-ca\/#organization","name":"BlueHat Marketing","url":"https:\/\/bluehatmarketing.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/bluehatmarketing.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2022\/05\/Logo_mobile_2x_400px-1.png","contentUrl":"https:\/\/bluehatmarketing.com\/wp-content\/uploads\/2022\/05\/Logo_mobile_2x_400px-1.png","width":400,"height":96,"caption":"BlueHat Marketing"},"image":{"@id":"https:\/\/bluehatmarketing.com\/en-ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bluehatmarketing.com\/en-ca\/#\/schema\/person\/2759a739412499f1d0983a548bdc89a0","name":"BlueHat Marketing Inc.","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbee712dc7cef21f419072c5542df6d4a743d6bb02df10975d34622ed3a9f2c2?s=96&r=g","caption":"BlueHat Marketing Inc."}}]}},"_links":{"self":[{"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/posts\/57794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/comments?post=57794"}],"version-history":[{"count":3,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/posts\/57794\/revisions"}],"predecessor-version":[{"id":57800,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/posts\/57794\/revisions\/57800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/media\/57795"}],"wp:attachment":[{"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/media?parent=57794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/categories?post=57794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluehatmarketing.com\/en-ca\/wp-json\/wp\/v2\/tags?post=57794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}