One of the goals related to content is to become what Google considers to be an “authority.” To do so, a site can gain that authority by publishing authoritative, well-written, easily scannable content that contains the right keyword densities and covers the subject in a way that satisfies most users searching for a specific term.

Whether the page we’re trying to rank is a service page, a blog post, or a specially-designed landing page, the end goal is to be considered the number one page in the industry for a given topic. However, great content can sometimes be only half the battle. There are also a number of technical optimizations and best practices that SEO content writers incorporate to boost their clients’ products and pages. To have content that ranks well, it’s also crucial to marry that quality content with a properly coded and structured website that can make the best use of the words on the page.