The most effective SEO strategies are not set in stone – they continuously evolve year after year. 2021 is no different. In fact, SEO is more complicated than ever! 

A great SEO strategy in 2021 involves more than simply building links or creating content without a strategy. It’s also more than adding a few important keywords to your site to achieve incremental gains in organic search rankings. To truly increase the visibility of your business or brand, it is imperative to stay abreast of the latest emerging trends (e.g., voice search), and to allow all of the different elements to work together to achieve the greatest success.