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★ 1,800+ clients served across the USA & Canada since 2005
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AI Optimization

AI Chatbots & Agents That Work While You Sleep

Your website gets visitors at 11 pm, and our agents greet them. Trained on knowledge you approve, they answer real questions, book appointments into your calendar and speak both of America's languages natively.

Free 15-point audit: rankings, Core Web Vitals and AI visibility. Yours to keep, no call required.

300+ verified reviewsNo annual contracts
Proof, not promises
+115%keyword rankingsEventPro Software
+100%keyword rankingse2ip technologies
+206%organic trafficPositron Access
300+ verified Google reviews
★★★★★
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
Kyra DoughertyPosted on Google
★★★★★
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
Marie-Pascale LaguëPosted on Google
★★★★★
“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”
Joseph BPosted on Google
What's included

Everything the service covers.

Trained on your business

Your services, pricing logic and FAQs - not generic canned answers.

Lead qualification

The bot asks the right questions and hands your team warm, scored leads.

Booking & CRM integration

Appointments land in your calendar and every conversation lands in your CRM.

Bilingual by default

English and French out of the box - because your customers are.

How we scope it

Built around your project, priced before you commit.

An AI agent on your site answers the questions your team answers a hundred times a week, captures the lead and books the appointment, at 11pm and in both official languages. Trained only on knowledge you approve, and it hands off to a person the moment it should.

  1. 1Discovery call

    Thirty minutes on your goals, your current setup and what success looks like. We listen before we recommend anything.

  2. 2Solution design

    We map what will actually work for your business, what it takes to build, and what we would leave out.

  3. 3Proposal

    A written scope, timeline and price. You know exactly what you are getting before you commit to anything.

  4. 4We get to work

    Kickoff once you sign off, with a named lead and a clear first milestone.

Chatbot Starter

One site · EN + FR

Answer every visitor instantly and stop losing after-hours leads.

  • AI chatbot trained on your approved website content and FAQs
  • Bilingual English and French, answering in the visitor's language
  • Lead capture built into the conversation: name, email, phone, need
  • Appointment booking into your calendar
  • Human handoff when the question needs a person
  • Answers limited to your approved knowledge: no invented replies
See everything included
  • Branded to match your site
  • Monthly conversation report: what visitors ask and where they drop off

+ more included in every program

Scoped to your projectPriced in your proposal
Book a discovery call

Enterprise Agents

Multi-site · custom workflows

Custom agents across every location, brand and system you run.

  • Everything in Agent Suite, at enterprise scale:
  • Separate agents per brand, location or department
  • Deep integrations: CRM, ERP, booking and support desk
  • Custom workflows: quotes, order status, account lookups
  • Role-based permissions and data controls
  • Conversation logs retained and exportable for compliance
See everything included
  • Escalation rules routed to the right team by topic
  • Quarterly performance and cost-to-serve review
  • Dedicated AI strategist

+ more included in every program

Scoped to your projectPriced in your proposal
Book a discovery call

Not sure what you need yet? That is what the discovery call is for: we map it with you, then send a proposal.

Find out what you're missing.Free 15-point audit: rankings, Core Web Vitals & AI visibility. No commitment.
How we work

From first script to live agent.

  1. 1

    Design the conversations

    We map what your visitors actually ask and script how your agent answers, sells and books.

  2. 2

    Train on your business

    Your services, pricing, policies and tone, approved by you before anything goes live.

  3. 3

    Deploy bilingual

    Live on your site in English and French, connected to your calendar and CRM.

  4. 4

    Optimize from transcripts

    Real conversations reveal the gaps; your agent gets smarter every month.

In depth

The complete AI Chatbots & Agents guide.

BlueHat Marketing has put chat on client websites since the era when a chatbot meant a clunky decision tree. The technology grew up around 2023 and became genuinely useful. Most implementations never did. After dozens of deployments for Canadian businesses, we know exactly where these projects succeed and where they quietly die, and this guide walks through both.

Why most chatbots fail

The pattern repeats everywhere. A business installs a widget, loads ten canned answers, and within a month the bot quotes a price that stopped existing last spring. The customer screenshots it. The widget comes down that afternoon.

Technology rarely causes the failure. It happens because nobody gave the bot real knowledge about the business, nobody defined where its authority ends, and nobody reads the transcripts afterwards. Think of a chatbot as a new hire on day one. Smart and eager, and dangerous without training or a manager.

What "trained on your business" actually means

Before anything goes live, we build the agent a knowledge base from sources you approve. Your services and how you price them. Your hours, and the area you serve. The questions your front desk hears every day, with the answers your best employee gives.

Then come the rules of engagement, in writing. What it may promise, what it must never quote, and the moments where it says "let me get a human." You review all of it before a single visitor says hello, and afterwards the agent speaks only from what you signed off on.

The conversations that make money

A dental clinic in Laval gets a visitor at 9:40 on a Tuesday night asking about implant financing. That person has three clinics open in three tabs. The clinic that answers wins the patient, and the other two never learn she existed.

This is the entire business case. The agent captures after-hours demand, qualifies it while interest peaks, and books it straight into the calendar. Your team walks in the next morning to find the appointment already there and the transcript waiting in the inbox.

Escalation and knowing when to hand off

Good agents are humble. Ours step aside on three triggers. The visitor asks for a human. The question falls outside approved knowledge. Or the conversation shows buying intent above a threshold you set, because a hot lead at 2 pm on a weekday should ring a phone instead of sitting in a chat log.

Every handoff carries context. Your team sees the full conversation, so nobody asks the customer to repeat what she already typed. Small detail, big difference in how the handoff feels from her side of the screen.

Integrations with your calendar, CRM and phones

An agent that cannot book is a FAQ page with a typing indicator. We connect yours to the tools you already run. Google Calendar or Calendly handles booking. HubSpot or Salesforce holds the lead record with its source attached, or your client portal when that is home base. SMS follow-up goes out through your existing number. Revenue traces back to the widget because every conversation becomes a record.

People sometimes ask about buying an off-the-shelf chat product instead. Honest answer, and we give it freely. A ten-dollar tool serves a FAQ widget perfectly well, and we will say so when that is all you need. You hire us for the version that knows your business, books real appointments in both languages and follows rules you wrote. No template ships with that.

Bilingual, properly

Half our clients serve customers in French and English within the same hour. A translated button falls well short of bilingual service. Our agents detect the visitor's language, respond natively, and switch mid-conversation the moment the visitor does, because Montréal talks that way and always has.

Quebec businesses carry legal weight here too. Serving francophone customers in French is an obligation, and privacy rules under Law 25 shape what a bot may collect and keep. We build both in from day one rather than patching them after a complaint lands.

Security and what the bot never stores

Our agents take no payment details in chat and hold no health information. Anything your privacy policy forbids never gets stored. Transcripts live where you decide, under retention limits you set. Security questions deserve boring answers, and boring is what we deliver.

Timeline and cost

A typical deployment takes two to four weeks. The first week builds the knowledge base and the rules. The second wires the integrations. Then your team spends a few days trying to break it with the nastiest questions anyone can invent, and the agent goes live once it survives.

Deployment ships inside our AI Suite plan. The monthly work afterwards is transcript review, where we find the questions it fumbled and teach it. Agents that get this attention measurably outperform the ones left alone, month after month.

Reviews

Our customers highly recommend working with BlueHat.

300+
verified reviews across Google, Clutch & more, from our offices in Canada, the USA & UAE
★★★★★

“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”

Michelle VaughanPosted on Google
★★★★★

“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”

Avn RysPosted on Google
★★★★★

“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”

Kyra DoughertyPosted on Google
★★★★★

“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”

Marie-Pascale LaguëPosted on Google
★★★★★

“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”

Joseph BPosted on Google
★★★★★

“This is a really good agency for SEO campaigns. Greg provided us a great service: very professional, always available and had very good ideas. Our team enjoyed working with them. If we have new projects we will surely call them.”

Enzo FernandezPosted on Google
Real reviews from our Google profiles - synced automatically.
FAQ

Common questions, straight answers.

Will it sound like a robot?

No - it's trained on your voice and your actual answers, with human handoff the moment a conversation needs one.

What does setup involve?

We ingest your site, FAQs and sales scripts, configure the flows, and launch in weeks - you review everything before it goes live.

Can it book real appointments?

Yes - direct integration with your calendar and CRM means qualified leads book themselves.

What happens when it doesn't know the answer?

It says so and hands off. The agent only answers from knowledge you approved; anything outside that triggers a polite escalation to your team with the full conversation attached. No guessing, ever.

Do we own the chatbot and its data?

Yes. The knowledge base is built from your material, so it belongs to you, and the same goes for transcripts and lead records. If we ever part ways, everything exports cleanly and leaves with you, with nothing held hostage.

Let's work together

Get your free AI visibility audit.

We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media. Tell us about your goals and we'll show you exactly what you're missing:

  • Where you rank today - and who's taking your clicks
  • If AI assistants mention your business at all
  • Core Web Vitals and the fixes that actually matter
  • A prioritized 90-day plan, in plain language
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