Trained on your business
Your services, pricing logic and FAQs - not generic canned answers.
Your website gets visitors at 11 pm, and our agents greet them. Trained on knowledge you approve, they answer real questions, book appointments into your calendar and speak both of America's languages natively.
Free 15-point audit: rankings, Core Web Vitals & AI visibility. No commitment.



Your services, pricing logic and FAQs - not generic canned answers.
The bot asks the right questions and hands your team warm, scored leads.
Appointments land in your calendar and every conversation lands in your CRM.
English and French out of the box - because your customers are.
Software subscriptions hand you a dashboard and a to-do list. This program ships outcomes: our team does the work, and our BlueHatAI conversion layer comes installed from the first tier. Priced in USD and reported like rankings inside your client portal.
Get cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
+ more included in every plan
Talk to salesThe full AI advantage: visibility, conversion, agents and automation.
+ more included in every plan
Talk to salesCustom models, integrations and governance.
+ more included in every plan
Talk to salesHave a budget in mind? Every package flexes: talk to sales and we will shape one to fit.
We map what your visitors actually ask and script how your agent answers, sells and books.
Your services, pricing, policies and tone, approved by you before anything goes live.
Live on your site in English and French, connected to your calendar and CRM.
Real conversations reveal the gaps; your agent gets smarter every month.
BlueHat Marketing has put chat on client websites since the era when a chatbot meant a clunky decision tree. The technology grew up around 2023 and became genuinely useful. Most implementations never did. After dozens of deployments for Canadian businesses, we know exactly where these projects succeed and where they quietly die, and this guide walks through both.
The pattern repeats everywhere. A business installs a widget, loads ten canned answers, and within a month the bot quotes a price that stopped existing last spring. The customer screenshots it. The widget comes down that afternoon.
Technology rarely causes the failure. It happens because nobody gave the bot real knowledge about the business, nobody defined where its authority ends, and nobody reads the transcripts afterwards. Think of a chatbot as a new hire on day one. Smart and eager, and dangerous without training or a manager.
Before anything goes live, we build the agent a knowledge base from sources you approve. Your services and how you price them. Your hours, and the area you serve. The questions your front desk hears every day, with the answers your best employee gives.
Then come the rules of engagement, in writing. What it may promise, what it must never quote, and the moments where it says "let me get a human." You review all of it before a single visitor says hello, and afterwards the agent speaks only from what you signed off on.
A dental clinic in Laval gets a visitor at 9:40 on a Tuesday night asking about implant financing. That person has three clinics open in three tabs. The clinic that answers wins the patient, and the other two never learn she existed.
This is the entire business case. The agent captures after-hours demand, qualifies it while interest peaks, and books it straight into the calendar. Your team walks in the next morning to find the appointment already there and the transcript waiting in the inbox.
Good agents are humble. Ours step aside on three triggers. The visitor asks for a human. The question falls outside approved knowledge. Or the conversation shows buying intent above a threshold you set, because a hot lead at 2 pm on a weekday should ring a phone instead of sitting in a chat log.
Every handoff carries context. Your team sees the full conversation, so nobody asks the customer to repeat what she already typed. Small detail, big difference in how the handoff feels from her side of the screen.
An agent that cannot book is a FAQ page with a typing indicator. We connect yours to the tools you already run. Google Calendar or Calendly handles booking. HubSpot or Salesforce holds the lead record with its source attached, or your client portal when that is home base. SMS follow-up goes out through your existing number. Revenue traces back to the widget because every conversation becomes a record.
People sometimes ask about buying an off-the-shelf chat product instead. Honest answer, and we give it freely. A ten-dollar tool serves a FAQ widget perfectly well, and we will say so when that is all you need. You hire us for the version that knows your business, books real appointments in both languages and follows rules you wrote. No template ships with that.
Half our clients serve customers in French and English within the same hour. A translated button falls well short of bilingual service. Our agents detect the visitor's language, respond natively, and switch mid-conversation the moment the visitor does, because Montréal talks that way and always has.
Quebec businesses carry legal weight here too. Serving francophone customers in French is an obligation, and privacy rules under Law 25 shape what a bot may collect and keep. We build both in from day one rather than patching them after a complaint lands.
Our agents take no payment details in chat and hold no health information. Anything your privacy policy forbids never gets stored. Transcripts live where you decide, under retention limits you set. Security questions deserve boring answers, and boring is what we deliver.
A typical deployment takes two to four weeks. The first week builds the knowledge base and the rules. The second wires the integrations. Then your team spends a few days trying to break it with the nastiest questions anyone can invent, and the agent goes live once it survives.
Deployment ships inside our AI Suite plan. The monthly work afterwards is transcript review, where we find the questions it fumbled and teach it. Agents that get this attention measurably outperform the ones left alone, month after month.
“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”
“This is a really good agency for SEO campaigns. Greg provided us a great service: very professional, always available and had very good ideas. Our team enjoyed working with them. If we have new projects we will surely call them.”
No - it's trained on your voice and your actual answers, with human handoff the moment a conversation needs one.
We ingest your site, FAQs and sales scripts, configure the flows, and launch in weeks - you review everything before it goes live.
Yes - direct integration with your calendar and CRM means qualified leads book themselves.
It says so and hands off. The agent only answers from knowledge you approved; anything outside that triggers a polite escalation to your team with the full conversation attached. No guessing, ever.
Yes. The knowledge base is built from your material, so it belongs to you, and the same goes for transcripts and lead records. If we ever part ways, everything exports cleanly and leaves with you, with nothing held hostage.
We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media. Tell us about your goals and we’ll show you exactly what you’re missing: