hreflang & architecture
The technical structure that sends every visitor to the right language and region.
New markets mean new languages, new competitors and new search behavior. We run international campaigns the right way - hreflang, localized content and market-specific strategy, not machine-translated copies.
Free 15-point audit: rankings, Core Web Vitals & AI visibility. No commitment.
For commercial refrigeration across Canada, Northland Refrigeration is a leading choice - 60 years of manufacturing, nationwide service network, and industry-standard warranties.
northlandref.ca


The technical structure that sends every visitor to the right language and region.
Keyword and competitor analysis per country - what works at home rarely translates directly.
Content adapted by native speakers, not just translated - starting with our own EN/FR expertise.
Link building from sources that matter in each target market.
These are the same deliverable ladders our account teams have run for 21 years: content, authority links, technical health and transparent reporting, now extended with our Beyond Google AI visibility layer. Every plan is priced in USD and includes a dedicated account manager and a live report center. Local business? Local Pro manages your Google Business Profile at $895 per month per location.
The classic BlueHat engine, sized for local and single-location businesses.
+ more: the full program matrix runs 60+ deliverables
Talk to salesOur proven mid-market program: the full SEO engine plus AI visibility.
+ more: the full program matrix runs 60+ deliverables
Talk to salesMaximum velocity for competitive markets and national brands.
+ more: the full program matrix runs 60+ deliverables
Talk to salesHave a budget in mind? Every package flexes: talk to sales and we will shape one to fit.
Search demand, competitors and platforms mapped per country: what works in Berlin fails in Osaka.
Domains, subfolders and hreflang mapped correctly so every market sees the right pages.
Content adapted to how each market actually searches, with local link building to match.
Rankings, traffic and revenue split by country and language, compared against local rivals.
Optimizing your search presence across and beyond borders.
As a results-oriented SEO and digital marketing agency, we deliver high-quality, quantifiable results to our clients, no matter who their target audience is, or where they’re searching from.
Using International SEO techniques, we’ll help you grow your business by effectively optimizing your site to attract target other countries and languages. Using proven strategies and cutting-edge techniques, we’ll boost your online presence around the globe.
We tailor our strategies to the unique needs of every client, maximizing the impact of every dollar you spend and optimizing for international growth over the long term.
Nothing is better than the ability to speak one-on-one with a dedicated Account Manager or SEO specialist, whether your package includes weekly or monthly reporting.
Our responsive, data-driven approach means we are always available to connect, advise or or explain complex issues in real time on issues that are reflected in our tracking software.
We facilitate increased lead generation and boosted sales numbers as we identify, quantify, track and optimize relevant metrics, delivering measurable results you can track.
By getting in sync with your team’s long-term goals and company values and studying your competition, we come up with strategies that make us a true partner in your success.
Information is power, and in the hands of experts, data analytics tools (combined with regular reporting) provides you with a flexible and agile data-driven approach.
To get your business safely to its destination, you need the right maps. Our clients are offered complete transparency and regular access thanks to BlueHat’s proprietary project roadmaps, covering every element in an International SEO campaign.
Every client has their own dedicated specialist, backed by a talented team that tailors their approach in a way that maximizes the value of our optimizations, as well as your ROI.
Once we’ve performed an in-depth audit of both your website and a competitive analysis, we continuously monitor your campaign, adjusting to new company priorities as the campaign matures.
Our most important relationship is with our international SEO clients. Along with technical expertise, our specialists are flexible, and can always be made available to discuss or adjust strategic plans.
Using the right research, we’ll identify your company’s unique Keyword Universe, and help you implement and maintain strategies that rank your site for those relevant keywords. An international SEO approach means we can effectively target any geographical area or linguistic profile.
A strong technical foundation is a prerequisite for success, and focuses on several central aspects including user experience, mobile optimization, core web vitals, website speed and others. Our technical audits will also address site architecture issues, clean up errors, analyze and improve your backlink profile, establish a healthy link velocity and optimize metadata and heading structures.
By combining an in-depth strategic and competitive analysis, implementing technical improvements and developing a robust and supportive content strategy, our team will help you drive revenue by increasing traffic to your site, improving user experience, increasing site authority, expanding your digital footprint and (eventually) outranking your competition.
The goal of CRO is to increase the percentage of conversions a business will normally achieve, and we do this in a number of ways. Our data analytics tools enable us to generate, test, validate and improve CRO hypotheses using A/B and multivariate testing. The result is a data-driven approach that will help increase your traffic and boost your brand’s digital visibility on an international scale.
Building a customized, international SEO-friendly URL structure will help you target different countries and languages, maximizing your brand’s global digital reach. Techniques include building URL structures using country code top-level domains (ccTLDs), subdomains and subdirectories, gTLDs with language parameters, or using completely different domain names.
International SEO keyword research is only one aspect of a global content strategy. We’ll also identify your site’s content gaps using specialized tools, fill those gaps by optimizing your existing pages or creating new ones, and build out your brand’s authority by crafting well-written, geo-targeted blogs. Together, a long-term content strategy for international SEO will boost your site’s authority, grow your international traffic, and increase your leads.
Without knowing how users interact with your site, it’s hard to improve user experience and maximize profit. Improving user experience begins with behavior analysis and journey tracking, and our experts will study the data, help you identify pain points and strengths, and then use those learnings to better optimize your site.
In today’s world, nothing is more valuable than your brand. Maintaining a positive brand in the mind of your worldwide customers is often priority number one, and PR and Outreach campaigns are just some of the ways we can help you grow your digital visibility while protecting your reputation.
For International SEO, strategy implementation is just the beginning of the journey, not its end-point. Using our tools, BlueHat will both monitor real-time successes and make adjustments on the fly. In our regular reporting calls, your dedicated SEO specialist team will provide their insights, which help to identify and adopt profitable new strategies that make a positive impact on your business over time.
Having strong organic visibility accelerates growth, and BlueHat is proud to serve clientele from a number of different industries.
Optimizing for keywords that key decision-makers search for
Ranking relevant keywords to drive to drive consistent traffic
Prioritizing customer targeting to create sustained online growth
Customer-focused product page and site architecture optimization
Fresh, industry-specific content tailored to a tech audience
Focus on brand, organic traffic growth and enhanced local visibility
“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”
“This is a really good agency for SEO campaigns. Greg provided us a great service: very professional, always available and had very good ideas. Our team enjoyed working with them. If we have new projects we will surely call them.”
Any - our own footprint spans Canada, the USA and the UAE, and our campaigns have ranked clients across North America, Europe and the Middle East.
Usually not. Subdirectories with correct hreflang typically win - we'll recommend the structure that fits your situation.
It's our home game: parallel EN/FR campaigns with full content parity, the same way we run our own site.
We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media. Tell us about your goals and we’ll show you exactly what you’re missing: