The BlueHat blog
Search marketing insights since 2005.
406 articles on SEO, AI search, paid media, social and the web: written by the team that ranks 20 million keywords.
October 29, 2025From Features to Feelings: How to Create Social Media Content Your Clients Actually Care About
How did Glossier become a billion-dollar beauty brand? Seems like quite an unlikely outcome for what started as a blog.…
October 22, 2025Building Trust Through Social Media: Branding Storytelling Examples to Emulate and Avoid
What’s the difference between a one-time click and long-term loyalty? In a word: Trust.…
October 1, 2025Instagram and SEO:: How to Make Your Instagram Content Discoverable on Google
Instagram isn’t just a social network anymore. It’s a search engine. A shopping platform. A discovery tool. With hundreds of millions of people using it daily, it’s no surprise tha…
September 25, 2025SEO for Electricians: How to Power Up Your Online Visibility and Get More Leads
At BlueHat, we’ve partnered with a wide range of electrical businesses over the years - everything from one-person operations to established contracting firms. If there’s one trend…
September 10, 2025SEO for Plastic Surgeons: How to Attract More Patients with Smart Search Marketing
Spurred during the pandemic, plastic surgeons have seen unprecedented demand for cosmetic procedures in the US, according to industry reports. Despite slowing demand growth rates i…
September 4, 2025SEO for Home Builders: How to Rank Higher and Attract More Relevant Traffic
In May 2025, the total value of building permits issued in Canada rose by 12 percent compared to April, reaching $13.1 billion. Adjusted for inflation, that’s a 5.1 percent increas…
Archive
Every article, by year.
2025
- Local SEO Marketing for Dentists: How to Attract More Patients to Your Practice
- SEO for Clinics: Boost Your Aesthetic Clinic’s Online Visibility and Patient Bookings
- SEO for Law Firms: Proven Tips to Attract More Leads Online
- B2B Lead Generation Through Social Media: Strategies That Actually Convert
- How to Use Artificial Intelligence for SEO
- Local SEO for Roofers: How to Dominate Search in Your Area
- International SEO Checklist: Optimize Your Site for Global Search
- How SEO Can Help Plumbers Get More Local Clients
- SEO Marketing for Law Firms: A Complete Guide
- AI for Web Development: What Developers Need to Know
- 5 Powerful Ways to Use AI on Social MediaWithout Losing the Human Touch
- 10 Proven Strategies for Social Media Lead Generation
- AI for SEO:What You Need to Know Today
- Programmatic Ads in 2025:Are Small Canadian Businesses Ready?
- Green Marketing in Canada:Promoting Sustainability with Authenticity
- Creating a Full-Funnel Digital Strategy with AI Tools in 2025
- Creating Hyper-Personalized Email Campaigns with AI
- Bilingual Social Media Strategies for Canada:English & French Content Tips
- Social Listening Tools for Canadian Brands in 2025:Why They Matter
- AI & PPC - The Impact of Campaign Automation in 2025
- Google Zero-Click Searches & Featured Snippets:How to Stay Visible in 2025
- AI SEO Audit: A Veteran’s Guide toSmarter, Faster, Deeper Site Analysis
- The Rise of AI in Social Media Analytics
- AI-Driven SEO:Smarter Search Strategies for a Smarter Web
- AI vs. Traditional SEO: What Works Best for Canadian Businesses?
- AI SEO Optimization: Strategy at the Intersection of Machine Intelligence and Human Intent
- The Future of AI & Social Media Advertising
- What You Need to Know About AI SEO Tools(Before You Rely on Them)
- The Revolutionary Impact of AI in Social Media in 2025
- Does Changing Your Shopify Theme Affect SEO? Here's What Every Store Owner Should Know
- Is Next.js Good for SEO? Exploring Its SEO-Friendly Features and Benefits
- The Ultimate Guide to Growing Your Online Business in Mississauga:Proven Strategies for Success
- SEO Best Practices for Vancouver'sHealth and Wellness Industry
- SEO Strategy for E-commerce Websites
- Seasonal SEO: Preparing YourToronto Business for Peak Tourist Seasons
- Real Estate SEO Strategy:Navigating the Challenging Toronto Market
- Optimizing for Success:SEO Tips for Toronto Startups
- 11 Powerful Content Marketing Ideas(With Examples)
- How to Find Blog Post Idea With Traffic Potential
- What is Managed Website Hosting?
- Top 6 Performance Max Campaigns Best Practices
- Yes, You Should Bid On Your Own Branded Terms
- Building Successful PPC:Google Ads Campaign Settings
- Why Website Support is Essentialfor Your Small Business
- UX Design Trends for 2025
- Faceted Navigation & How it Impacts SEO
- Creating a Multichannel Marketing Strategy:4 Tips to Amplify Your Reach
- What Are HTTP Status Codes? A Complete List & Insights for SEO
- Smarter Digital Marketing Amidst 25% Tariffs
- What is Generative Engine Optimization?
- What is User Experience Design? Everything You Need to Know
- How Many Internal Links Per Page? SEO Best Practices, in a Nutshell
- How Do You Know If You Need Local SEO?
- How Do You Know If You Need Local SEO?
- Challenges of AI Bots, Website Content & Getting the Right Traffic
- The Future of SEO With AI:How to Survive and Thrive A New Era
2024
- How to Write an Effective Call to Action - From Blah to Ta-Da: Crafting CTAs That Convert
- The Positive and Negative Impact of AI in the Blogging Industry:Virtuous Circle or Race to the Bottom?
- Connecting the Dots: .com vs .ca - What's Best for SEO?
- SEO for Multilingual Website: Do’s, Don’ts & Best Practices
- Alternative AI Tools to ChatGPT
- How to Create a Christmas SEO Strategy That Delivers Long-Term Value
- Holiday SEO Tips: Strategies to Boost Traffic & Sales
- Can ChatGPT Help with SEO?
- Importance of On-Page SEO Elements vs Off-Page SEO Factors:What Really Matters for Your Rankings?
- How Effective are Current AI Tools in SEO?
- How to Perform a Technical SEO Audit?
- Is SEO Worth Investing In 2025?
- How to Choose the Right SEO Company in Toronto?
- What is Local SEO, and How To Do It? A Guide to Boosting Your Local Presence
- How to Improve Website Ranking on Google Search: 10 Proven Tactics for Top Results
- How to Remove Unwanted Results from Google Search
- How to Boost Your Google Reviews: 10 Strategies for Better Google Business Reviews
2022
2020
2019
2018
- Things You Need to Know About SEO in Toronto
- Why SEO in Toronto Is Important for Your Business
- Website Analysis for Toronto Businesses is Trending
- Digital Marketing for Your Business: Where to Begin
- The Beginner’s Guide to PPC Marketing
- Understanding User Intent Basics
- How to Target Millennials with Social Media Marketing
- How Blogging Can Do Wonders for Your Website
- Why Quality Web Content Matters (and How Google Recognizes it)
- Newest Changes to SEO Trends in 2018 and How You Should Respond
- Staying Ahead of the Competition with Search Engine Marketing (SEM)
- 2018’s Biggest Social Media Trends for Business
- 3 SEO Predictions for 2018
- The 3 Best Social Media Platform for Business
2017
- 3 Local SEO Strategies That Sound Great but Are Terrible!
- How to Make Social Media and SEO Work Together (and Make More Money!)
- The Business Guide to Social Media: How to Use Social Media to Attract More Customers
- How to Dominate Google This Holiday Season: Local SEO Guide to a Very Profitable Holiday
- 3 Social Media Strategies That Instantly Boost Small Business Rankings
- 3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)
- 3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
- 3 Misunderstood Metrics That Are Costing You Money
- How to Instantly Tell if Google Thinks Your Page is High-Quality
- 7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
- How to Find the Best SEO Opportunities and Beat Your Competitors
- PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
- How SEO and Content Work Together to Increase Visibility (and Sales!)
- How to Make Your Site Rank Higher and Attract More Visitors Immediately - Improve Load Time
- Google Rolls Out Major Local Change: Now Your Reputation Matters More Than Ever
- How a Small business Can Increase Sales Leads by 67%: A Company Blog!
- 7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
- 3 SEO Statistics in 2017 and How They Affect Your Business
- New Google Update Rocks the SEO World - Google Still Quiet
- 3 Search Behaviour Statistics That Prove the Value of SEO in 2017
- The State of SEO in 2017: 3 Stats for Understanding the New Value of SEO
- Toronto Web Design SEO Checklist: How to Make Your Business Rank in the Local Area
- Why Your Business Needs Great Web Design - and the Stats to Prove it
- Toronto’s Tech Boom: Canada’s Silicon Valley
- SEO for Local Businesses: how to rank your business in Toronto
- SEO Services in Toronto: How BlueHat Marketing Builds Your Online Presence
- What to Look For in a Toronto SEO Company
- 3 Low-Effort/High-Reward SEO Fixes You Can Make On Your Site Right Now
- The Ultimate Guide to SEO in 2017 Part 3
- THE ULTIMATE GUIDE TO SEO IN 2017 PART 2
- 2017 SEO TRENDS: PART 1
2016
- BlueHat Marketing Is Now a Google Premier Partner
- Marketing and SEO Spend Continue to Rise Into 2017
- 3 Ways to Drastically Improve Your Social Media Marketing
- Why SEO is Great For Small Businesses
- Landing Page Optimization Tips You Might Not Be Aware Of
- How to Rank For Local Keywords
- Google Indexing Split Will Make Mobile the Focus of Searches
- Why Google Possum Has Made Local SEO More Important
- IN 2017 SEO WILL BE MORE IMPORTANT THAN EVER
- Everything You Need to Know About Google’s Latest Algorithm Update
- Google Survey Shows That Search is the #1 Online Shopping Tool
- Why User Experience Matters for Your Business
- Social Media For SEO: The To-do List
- 3 Mistakes That Hurt Your SEO
- Google Critic Reviews Increases the Importance of Local SEO
- 3 Ways That SEO Has Changed Over the Past Few Years
- Google Maps Now Shows the Average Time Spent at a Location
- How Local Business Attributes Prove the Importance of Local SEO
- Google Confirms Paid Ads Coming to Local Search
- SEO Statistics That You Might Not Know Of
- Google’s Upcoming Mobile-friendly Update Will Shake Things Up
- Store Visits From AdWords Top 1 Billion Mark
- Google Launches New Mobile-Friendly Testing Tool
- Proof that SEO is More Important than Ever
- Google’s RankBrain: What is it?
- Do Good Reviews Really Matter for Local Search?
- Google Statistics That Prove the Value of SEO in 2016
- Google is Improving the User Experience of its Search Results Page
- The Secret Ways That Google Analyzes Your Website
- 3 Search Engine Marketing Stats that Affect Every E-commerce Company
- The 3 Most Effective SEO Tips in 2016
- Are You Ready for Google’s New Mobile-Friendly Update?
- 3 Ways to Jumpstart Your SEO Before Your New Site is Ready
- The WordPress SEO Guide for Beginners: Part Three
- The WordPress SEO Guide for Beginners: Part Two
- The WordPress SEO Guide for Beginners: Part One
- Improve Your Content in 3 Easy Steps
- How to Write Content That Builds Your Brand
- Your New Website Checklist
- Social Media for SEO: Some Incredible Statistics
- 3 Secrets About Social Media and SEO That You Didn’t Know
- 3 Alarming SEO Statistics for 2016: And Why You Shouldn’t Become One
- SEO Experts Still on the Lookout for Google Penguin Update
- The Content Metrics That Really Matter: How to Tell if Your Content is Working
- Local SEO Bootcamp Part 3: go the extra mile
- Local SEO Bootcamp Part 2: how to dominate the local market
- How to Rank on the Front Page of Google: what factors matter for page 1
- Local SEO Boot Camp: How to Local SEO your Business - Part 1
- How to Hyper-Localize Your Local SEO
2015
- The Three Keys to Successful Mobile Marketing
- The Most Important Off-Page SEO Factor: Trust
- 3 Mistakes That Will Kill Your Web Traffic
- The Facts Behind Inbound Marketing
- SEO Mistakes to Avoid in 2016
- Google Officially Penalizes Giant Interstitial Apps
- The Importance of Social, Video and Blogs: How They Help You Grow
- Do You Need Content to Drive SEO and Sales? Absolutely.
- Drive Shares, Build a Reputation, and Spur Engagement by Re-Publishing
- Mobile Users Speak: what do customers want out of your website?
- How to Improve Your Content Marketing Game
- Are Your Links Just Not “Clicking”? How to Write Meta Descriptions to Get Clicks
- Google Loses “Right to be Forgotten” Appeal
- More Local SEO Tips to Cope With the New Landscape
- Why Small Business Owners Should Invest in SEO
- Why You Need Good Content Marketing: and that stats to prove it
- Google Updates My Business APP: does it help, and is it worth it?
- Just How Fresh is Fresh: does Google really care?
- Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
- Finding the Content Sweet Spot: which kinds of content get both likes and shares
- Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times
- A Deeper Understanding of the Local Area: Google adds to the “Explore” function to maps
- Harnessing the Power of Social Media: how to grow your audience by promoting like a pro
- Google warns against app interstitial ads
- Why You Should Tell a Story: embracing the future of SEO
- Google Launches Home Services Ads: what this means for the future of marketing
- Google Announces AdWords Structured Snippet update
- Market Trends 2015: Will We See the End of Desktop Websites?
- 3 Trends for the Next Year in SEO
- Drive Quality Leads from AdWords by Avoiding These 3 Mistakes
- Google Now Has Expandable Site Links on Mobile Search Results
- 3 SEO Factors That You Might Not Know About
- How to Write Better Content to Drive Traffic
- How to Grow Your Audience
- The 2015 Search Engine Ranking Factors Study
- How to Drive Traffic to Your Site Using Google+
- Google Shakes up Local Results: The “Snack Pack”
- Non-Mobile-Friendly Websites are Disappearing from Google Results
- Expand Your Reach: how to gain more traction on the internet
- Google Speaks: information straight from the source on the Panda 4.2 update.
- How to Drive Traffic and Increase Sales with Blogs
- Stick with Google+ Even Though Google Dropped It
- How to Convert Mobile Visitors into Customers
- The Importance of Site Performance
- A New Panda Update is Rolling Out Slowly: Are You Ready?
- AdWords Now Shows Ratings Stars in Search
- Protect Your Reputation: Removing Bad Reviews on Google Local
- Public Transit Info Now Available On Apple Maps
- 10 Places Where You Can Find Inspiring Content
- Mobile Searches Have Surpassed Desktop Searches: Google
- SEO Tips for E-Commerce: 5 Critical SEO Mistakes
- Google’s Game Changer: “Buy” Buttons Are Coming Soon
- Bing’s Mobile-friendly Update to Differ from Google’s
- 2015 SEO Tips from the Pros: Improve your WordPress SEO
- Dominating the New Local SEO Landscape: The Business Blog Edition
- How to Use the Right Keywords to Optimize Your E-Commerce Website
- Google Expands Its Features: Order Food, Make Appointments, and More!
- Mobilegeddon: What Google’s Algorithm Change Tells Us About E-commerce
- Expert Tips: 3 More Social Media Marketing Mistakes
- Expert Tips: How to Make Your Content Mobile-Friendly
- Expert Tips: 3 Social Media Marketing Mistakes to Avoid
- Real Estate Web Design Tips
- Updating WordPress Plugins: What Could Possibly Go Wrong?
- 4 Tips to Decrease Your Website’s Bounce Rate Immediately
- SEO Tips for E-Commerce: What to do with Unavailable Products
- What’s the Best Approach for SEO: Generalist or Specialist?
- Web Design Tips: The CSS Inline-Block Display Type
- What does Google’s Algorithm Change Mean for Your Small Business?
- Speed up Your Website’s Load Time and Make it Mobile Friendly
- Fixing Your URL: SEO’s Best Kept Secret
- More SEO Mistakes You Need to Stop Making Now!
- 2 Major SEO Mistakes and How to Fix Them
- 3 Reasons Why Local SEO is Important
- How to Improve Your Local SEO: Get Noticed where it Matters Most.
- Must-Use SEO Tactics for 2015
- 3 Tips for a Better Call to Action: How to Compel People to Act
- Landing Page Tips: 4 Ways to Improve your Landing Page
- Landing Page Tips: What Makes a Customer Buy?
- A Different Type of Panda from Google
- SEO Services for Etsy: How to Optimize Your Shop
- SEO Sins: Duplicate Content
- The Best SEO Plugins to Improve Your Search Engine Rankings
- Mobile SEO Mistakes That You Need to Avoid: Non-Responsive Design
- SEO or PPC? Why not Both?
- Common Mobile SEO Mistakes to Avoid at All Costs
- Content Marketing: What it is and How to Do it
- How T-Shaped Knowledge Improves Content
- How to Write Headlines That Sell
- How to Reduce Your Website's Bounce Rate
- How to Respond to a Bad Review on Google
- Best Practices: Social Media Marketing for Real Estate Agents
- The 2015 Google Ruleset for Link Building
- Penguin 3.0 - A Complete Guide to Recovery
- 2015 Top SEOS
- SEO in 2015: Predicting Trends & Your Action Plan
- 4 Easy Steps to Improve Your Local Search Results in Canada
- The Advantages Blogging Brings to Local SEO
- How to Deal with Negative Reviews
- AAA List of Best SEO Companies in Vancouver
- Top 10 SEO Companies Ranking in the US for 2014
- Why Hire an SEO Company? Canada's 3 Best SEO Firms Revealed
- The Best SEO and Web Design Firms Focus on User Experience
2014
- The Best local SEO Companies in Edmonton
- The Best SEO Companies in Canada
- The 5 Best SEO Agencies for Local Digital Marketing
- Top 10 SEO Company Rankings in Canada for 2014
- 4 Tips for Hiring the Top SEO Firm in Toronto
- Local SEO Allows Businesses to Attract Customers in their Area
- BlueHat Marketing’s SEO Services for Dentists
- BlueHat Marketing - An SEO Agency for Small Business
- BlueHat Marketing is the Best SEO Company for Lawyers
- Local SEO Services for Plumbers - The BlueHat Advantage
- Real Estate Agents Should Make Search Engine Optimization a Priority
- Social Media Boosts Small Business Marketing Success
- SEO Companies offer Local SEO Packages for All Budgets
- Top Ten Factors Impacting Local Search Rankings
- Toronto seo and marketing corporation
- Affordable Local Seo Services For Small Business
- Conseils pour détaillants - Comment stimuler vos ventes durant la période des fêtes
- How Retailers can Boost Sales this Holiday Season
- Facebook Star Rating System for Businesses
- Le système d'évaluation d’entreprises sur Facebook
- Google's Pigeon Algorithm: What You Need to Know
- Why You Need to Hire a Professional Copywriter
- Using Local SEO Techniques to Grow Your Business
- Pourquoi nous aimons la SEO locale (et vous devriez aussi!)
- Why We Love Local SEO (And You Should, Too!)
- Comment savez-vous si votre site web est optimisé?
- How Do You Know if Your Website Is Optimized?
- THE BLUEHAT TEAM CELEBRATES NEW AWARDS IN 2014
- L'équipe de Bluehat se réjouit en 2014
- Google inaugure Panda 4.0
- Google Rolls Out Panda 4.0
- Facebook Best Practices - Etiquette
- Les meilleures pratiques sur Facebook
- Investing in Paid Search Listings
- Investir dans les annonces sur moteur de recherche
- Why You Should Get Active on Google Plus Now
- Vous devriez augmenter votre activité sur Google Plus
- What are the Social Media Metrics that Really Matter?
- Quels sont les métriques les plus importantes sur les médias sociaux ?
- L’économie du Bitcoin
- Google Cracks Down On Bad Advertising Practices, Over 350 Million Ads Removed
- Content Marketing: What is it?
2013
- The Importance of User Experience Optimization in SEO
- Google to Encrypt all Search Activity - Goodbye Keyword Data
- Google Glass & the Pay Per Gaze Mechanism
- Google City Expert: Improving Customer Reviews
- How to Start a Small Business Video Blog
- 4 Reasons Why Video Works for Your Business
- Why Should You Use Google Ads?
- How Will Google Glass Change Internet Marketing?
- BlueHat Marketing Receives Top Award for Web Design
- Top 10 Crucial Business Website Features
- Infographics and Data Visualisation
- Google Algorithm Updates
- BlueHat Marketing at the 2013 Service Super Summit
- 2012 Mobile Internet Trends in Review
- 2012 was a huge year for the BlueHat team
2012
- How to Take Advantage of Google Click Distribution
- Local SEO is the Next Big Thing
- New Look and Feel for the Blue Hat Website
- B2Bs Support Online Marketing with In-Person Interaction
- Google Crisis Response Helps Track Hurricane Sandy
- Social Media Adds Real Value to Your Business
- Google is the New Yellow Pages
- Blogging Gets You Real Results
- Twitter Influences Purchasing Behaviour
- Google Wants to Help You Go Mobile
- Google's Latest Algorithm Updates
- Inbound Marketing - What It Is and Why You Should Use It
- Microsoft Moves into Second Place
- Small-to-Medium Businesses Love Social Media
- Facebook is Where Sharing Happens
- Organic SEO is Absolutely Critical for any Business
- Google Places Converted to Google+ Pages
- How to Find the Right Keywords for Your Business: The What, Who, and Why of What You Do
- Why You Need a Professional Writer to Blog for You
- Top Web Design Mistakes that Kill your Conversion Rate
- Google's Upcoming Algorithm Change is Causing Concern
- Google vs Bing Translate
- Technologies that will disappear within 5 to 10 years
- Don't Market: Engage
- The Mobile Coupon Mania
- The Smartest Use of Your Time and Money in Digital Marketing
- Conflict-Free Tech Minerals
- How Google Autocomplete Affects Your Business
- Community Marketing: A Revolution
- Facebook ads are becoming even more targeted
- Twitter's New Embeddable Widget
- The Wrong Way to Get Facebook Likes
- Why Your Business Needs a Mobile Friendly Website
- Google Expands Free Wi-Fi Network
- Social Media Predictions 2013
- Follow Friday: A Twitter Tradition
- Tailoring Your Social Media Campaign
- Twitter's Latest Updates
- Local SEO is More Important Than Ever
- Samsung Preparing to Sue Apple over iPhone 5 Patents
- How Google’s Penguin Changed SEO
- How to Get the Most Out of Google+ for Your Business
- How Good Does Your Blog Look?
- The Importance of Web Design
- Social Networks Are Scrambling to Go Mobile
- Facebook begins purge of fake accounts
- Why your social media campaign isn’t working
- How Youtube Can Help Your Business
- How to make your blog SEO friendly
- Google Says Two Thirds of Users Will Leave Your Mobile-Unfriendly Site
- B2B Content Marketing is Increasing
- Twitter Quietly Unveils User Directory
- Tablet Wars Heating Up for the Holiday Season
- Google Panda and the Article Marketing Saga
- Feeling Lucky? Hungry? Playful? Google Can Help
- The Importance of Business Blogging
- Companies Are Investing in Inbound Marketing - Don’t Get Left Behind
- Google Adds Your World to Your Search
- Digital Trend: Calm Technology
- 2012 Canadian Digital Trends
- Google vs. Facebook Ads
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