AI Video & Creative, Edited by Humans

A Meta campaign that converts beautifully in week one runs tired by week four. The audience has simply seen the ad. Performance decays, cost per lead climbs, and a bigger budget only buys more people a look at creative they already ignored.

Fresh creative is the fix, over and over, forever. Traditional production cannot feed that appetite. When one video costs a studio day plus two weeks of revisions, teams ration their creative and pay the fatigue tax in silence. The advertisers winning paid social right now can afford to test more variants than everyone else. That advantage is the whole game.

Volume and speed. Twenty versions of a working concept with different hooks and openings. Cinematic footage of your industry without booking a location. Motion graphics built around your real numbers. One master resized for Reels, Shorts, feed and story. Voiceover in both official languages from a script you approved. Days instead of weeks, at a small fraction of studio cost.

Left unsupervised, AI drifts. Brand colours wander, type gets mangled, hands sprout extra fingers, and the tone lands in a generic middle that belongs to nobody. Anyone who has scrolled an ad feed lately has seen the results.

Nothing we produce ships without a human edit and your approval. Brand colours are enforced against your book. Claims get checked against what you can prove. Anything that reads synthetic in the wrong way dies on the cutting-room floor, where it belongs.

Work starts with a brief and a script, and the script costs you nothing. Production begins only after you approve the words. AI builds the visuals, a human editor cuts and grades, and you review the result against the brief you wrote. Revisions happen before approval rather than after publishing. An approved script typically becomes a delivered asset in three to five business days.

One concept, five hooks, two formats, two languages. Twenty assets from a single approved idea. Launch them against each other, kill the losers within a week, and put real budget behind the winners.

Testing discipline wins here, and discipline only becomes affordable when variant nineteen costs pennies to make. That is the economic shift AI brought to paid social, and most advertisers have yet to use it.

Quebec campaigns need French that sounds like Québec. A translation bureau cannot give you that, and francophone audiences hear the difference in the first five words. Because versioning costs so little in our pipeline, English and French are produced together from day one, with scripts adapted rather than word-swapped and voiceover recorded by native speakers. On-screen text gets sized for the longer French copy. One budget covers both markets.

Everything we deliver belongs to you outright. We use no real person's face or voice without written consent, and we produce no synthetic "customers" praising your business. Fabricated testimonials break advertising law in Canada and the United States, and they hand your competitors a scandal on a platter.

Cleaning up genuine footage a client filmed on a phone? Gladly, and we do it often. Inventing a happy customer? Never. An agency willing to fake proof for you will eventually fake reporting to you, and we would rather keep the kind of clients who understand why.

A traditional production day plus editing usually lands somewhere in the four to five figures per finished video. Fair money for a flagship brand film. Absurd money for ad variant number fourteen.

Our AI-assisted pipeline delivers campaign creative at a small fraction of that figure. And when a project genuinely deserves a film crew, we say so and help you brief one. The studio has its place. The pipeline covers everywhere else.