Quick hit: New customer leads obtained by search engine optimization are more than 8x more effective than traditional ones. Still, success in a competitive market like Toronto takes in-depth research, comprehensive analysis, and a dedication to measuring success and adapting to change. Find out how BlueHat Marketing’s SEO services can help customers in the local area find you Online
SEO used to be as simple as finding a few keywords, putting a website up, and waiting for the traffic to roll in. Not anymore. If you want to succeed in a competitive market, then you’ve got to form a comprehensive SEO plan that mixes in traditional factors like keywords with modern tactics such as:
- Social media
- Local marketing
- Paid ads
- User experience
- And public relations
Most companies are still doing online marketing the way it was a decade ago. Not us. BlueHat Marketing is an agile marketing think tank at the forefront of our industry, and our combination of SEO services in Toronto are specifically designed to rank your business at the top.
Here’s a bit more about what we do differently than other SEO marketing companies:
The goal of online marketing is to drive more traffic to your website, but what good is it if the visitors that land on your site don’t become new customers? Most companies focus on assembling a website and then hope for the best, but that isn’t part of a successful SEO strategy. BlueHat’s web design team understands how valuable a visually stunning and easy-to-navigate website is to your success. A great site from us will help:
- Turn visitors into customers
- Increase your SEO
- Aid in branding
- Save you money (imagine paid ads sending visitors to your site but none of them converting. This is a money pit that BlueHat helps save you from)
, so whether you’re the owner of a new restaurant or a real estate agent selling in Yorkville, a great site is key to your success.
50% of local mobile searchers visit stores on the same day. That’s the power of local SEO. As Canada’s largest city, Toronto represents the most lucrative market for investing in local SEO. Recent changes to Google’s algorithm have increased the opportunity for locally based businesses to appear in search results, helping even the smallest of businesses compete with the big corporations. This means big things for smaller Toronto companies, since the market here is crowded with the largest business in the country.
BlueHat’s local SEO services are tailored to each of our clients, focusing specifically on the demographic that is ready to buy or hire from your business on the web. Results in the top three “map pack” on Google receive nearly all of the traffic, so it’s vital to have comprehensive services aimed at getting you there. Our team takes it a step beyond the usual local keyword optimization and adds in:
- Local content marketing
- Local social media outreach
- Local directory optimization
- Local maps optimization
- Local public relations (review management)
- And more
Pay-Per-Click Ads (PPC)
PPC is the most misunderstood SEO practice on the web. It is true that the majority of users Online prefer the organic (free) rankings below the ads, but that doesn’t lessen the value of PPC done right. PPC is a great money-maker when done properly because the ads target customers looking to buy immediately. Someone who types in “emergency plumber in Toronto” needs a service now. Recent changes on the Google results page have increased the real estate for ads, so now is the time to get in on the action.
Fast fact: 69% of mobile searchers call a business directly from Google search
Our team knows exactly how to tailor your ads to the right demographic, craft ad copy that makes visitors click, and lead them to beautifully designed pages that make them buy. Our goal is to increase your leads, calls, and sales with minimal investment.
Succeeding on social media is about integrating your brand into people’s lives by making you part of their everyday conversations. Our customized marketing campaigns focus on the customers most likely to talk about you, share you, and recommend you to the people they are friends with Online. In fact, social media channels are search engines themselves. We will go beyond just posting your blogs by helping you harness the power of search platforms that get over one billion searches per day.
Our team will focus on the right networks, the right people, and the right analytic metrics, ensuring that when your name gets mentioned, you have the best chance of acquiring a new customer.
Toronto might be the most competitive market, but it’s also the most lucrative. Success here means big results for any company that puts in the time and effort to improving their online marketing efforts. Our SEO services in Toronto are custom designed to each of our clients. The result is lower costs for you, higher rankings, and more sales.
Contact us today to learn more about the services we offer.