Tailored Marketing Solutions

Social Media Marketing

We build your brand and connect with your audience through organized, well-executed social media campaigns.

”Attentive, eager, and passionate“

Ranked #1 SEO Company in Canada for 15 years

Why You Need Social Media Marketing

Today, businesses often need more than a great product or service to compete. Most also need to integrate a social media marketing component to reach customers and grow their brands. And make no mistake, managing social media channels is no easy task!

With options like Facebook (Meta), Instagram, Twitter, Youtube, TikTok, Pinterest, Snapchat, LinkedIn, and others, you need a team of experts to help guide you. BlueHat Marketing will develop and implement a paid social media strategy that dovetails perfectly with the improved organic reach we create using our SEO expertise.

We’ll create customized social media campaigns tailored to your industry, maximizing every ad dollar you spend, and funnel more clients your way.

Types of Social Media Marketing

Social media marketing is a very versatile tool, and can be used for a number of purposes. Depending on your business goals, you may want to use social media marketing to:

  • Raise brand awareness
  • Improve engagement and build community
  • Build interest in a product or service prior to its launch
  • Drive traffic and increase sales
  • Serve as a customer support channel
  • Or some combination of the above!

One thing all social media marketing has in common: it helps you connect with customers.

Social Media Advertising

An important part of the digital marketing landscape, social media advertising is simply ad-delivery performed using social media platforms. What is so special about social media advertising is that it allows you to access highly targeted audiences.

Using social media advertising, you can target audiences using any number of metrics, segmented by sex, age, language, personal interests and hobbies, and more. You can even target users that frequently visit specific websites.

In other words, the power of social media advertising is enormous. With the right team, every ad dollar you spend could bring you huge returns.

Social Media Management

Whether your goal is to maximize brand engagement or drive traffic, you need a top-quality social media management expertise running the show. What’s more, your social media management efforts should be customized to the specific needs of your business.

BlueHat can get you there.

Our social media marketing packages grow your business by flawlessly integrating your brand into people’s social media experiences, all while maintaining positive customer relations.

MANAGEMENT

Why You Need Social Media Management

With traditional advertising (think television commercials) a business speaks to everyone watching whether they are interested in the product or not. Social media advertising’s highly targeted approach is almost the polar opposite.

Because social media advertising is so powerful, it takes a great deal of knowledge and expertise to use responsibly. That’s why you need to use experts that know exactly what they’re doing.

Social media management ensures that every dollar of ad spend is used well. Social media managers will continuously study campaign data in order improve the effectiveness of each campaign iteration.

How Does BlueHat Manage Your Social Media Campaigns?

BlueHat social media managers know that to connect with your potential customers, they need to build a plan.

    Tell us about your project

    Choose your campaign goals

    At this stage we define objectives. Are you trying to sell a specific product? Build brand awareness? Add more followers to your accounts? By getting into specifics, we will know what KPIs to measure so we can calculate our effectiveness.

    Specify your audience

    You understand your audience best – but we can help! By analyzing your business’ typical customers and their key characteristics, we can create buyer persona templates to better target ad spend.

    Build the creative and segment by platform

    We may create the key messages and visuals on our own, or work in collaboration with your marketing team. But once we have the ideas, visual and content ready to go, we adapt them to each social media platform based on industry best practices.

    Budgeting, deployment and A/B testing

    Different audiences use the various social media platforms in unique ways. By taking this into account we not only tailor the campaign messaging style, we can also help determine the likely budget given your marketing goals. By measuring the success of the KPIs we determined early on, we can continually refine the messaging in ways that produce the greatest impact.

    PLATFORMS

    Managed Services for Marketing Platforms

    Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Influencers

    BLUEHAT OFFERS

    Why You Should Choose BlueHat for Your Social Media Growth and Marketing Strategy

    At BlueHat, we have delivered award-winning services for over twenty years.

    Besides ranking over 20 million keywords and generating 1.65 billion in revenue for our SEO clients, we’ve also helped grow companies using social media marketing techniques that are expertly dovetailed with our other services. As the industry changes, we adapt with it so our clients are never left behind.

    In the end, the value we bring is clear: We expand the reach of your brand, increase the ROI of your social media budget, increase your sales, and help you better connect with your customers.

    Results-Oriented and Customer-Focused

    By identifying, quantifying and optimizing the relevant social media metrics, we deliver measurable results you can track. What’s more, we are always available to connect with you and guide you to success.

    Data-Driven and Experienced

    Our experience allows us to combine cutting-edge tools with a focus on the KPIs that matter most to your business, using proven strategies that work

    Attentive, Strategic and Agile

    We don’t offer cookie-cutter solutions, our customized approach maximizes social media marketing ROI for your business, and in a way that is aligned perfectly within your industry. We’ll continuously monitor your campaign, adjust to evolving company priorities, and alter our efforts as your needs change.

    FAQ

    Frequently Asked Questions

      Tell us about your project

      There are so many great reasons to use social media marketing to grow your business, and we could easily write an entire blog post about it. But to break it down to the essentials, social media marketing does three important things:

      • It helps you reach more customers and ultimately make more sales
      • It helps build your brand, which sets you apart from your competitors
      • It helps you learn more about the customers you already have

      Advertising on social media platforms also allows you to hyper-target your advertising, meaning every dollar you spend is used to reach the exact segment of the population you want to sell to.

      While many social media platforms might seem similar at first glance, some are better-suited for certain business types than others. One thing is for sure: there are so many out there that it is impossible to be active on them all.

      In the end, your choice of social media platform(s) will likely be defined by your typical audience/customer, and the specific goals your business is trying to achieve with your social media marketing campaign.

      For example, Facebook (recently renamed “Meta”) has a huge reach, and is often great for generating new leads. It’s also a great place to build relationships and community. LinkedIn is also great for building networks but has a different core audience. It might be better suited for brand-building and professional networking. All of them, if properly used, will help drive more traffic to your preferred destination.

      Contact one of our experts to find out more about what social networking sites might be best for your business.

      As is so often the case, the frequency with which you post on social media will depend on both the platforms you choose to use, your intended audience (B2C or B2B), and the goals of your business.

      A common practice (but not a rule set in stone) is that your business should not post more than once or twice per day. That said, as social media sites grow and evolve, the rules related to posting frequency can change too.

      We don’t mean to sound like a broken record, but the answer to this one will also depend on your business goals, your audience, the social media platforms you use, and your preferred budget! A study by Deloittle found that on average, companies spent approximately 13% of their marketing budget on social media marketing.

      One of the best things about social media marketing is that you can often choose your budget while hyper-targeting your intended audience. On some social media platforms you can spend as little (or as much) as you like, which provides a great degree of flexibility for businesses of all sizes.

      LET’S WORK TOGETHER

      We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media services.

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