Here, our team will analyze the number and quality of the hyperlinks directed to your website, and get an idea of the strengths and weaknesses of your link profile. Based on what we find, we will be able to make concrete recommendations about what links need to go, which pages or keywords need attention, and what strategies would work best to improve your link profile so as to avoid running afoul of Google’s algorithm.
Conversion audits are focused on the customer’s journey through your website, and how we can improve the conversion rate for your products or services. Conversion rate optimization (CRO) requires information to be done well, so often we’ll start by making sure we understand exactly what your goals are, and who your customers are.
We’ll try to focus our goals on specific outcomes. Are you trying to increase conversions on purchases? Increase average order values? Reduce shopping cart abandonment? Once we’ve narrowed it down, we’ll dive into our analytics to discover the why and how of your challenges, then target areas for improvement.
Here you get the full-service 360-degree audit that incorporates all of the elements above, and more. We’ll look at KPI data, your keyword rankings, perform a technical and competitor analysis, analyze your content and links, all with the goal of lowering your costs and making you more money.
By removing friction points and obstacles, cultivating any low-hanging fruit for easy wins, and cleaning up your site so that it’s optimized in every way, the traffic should increase, the user experience should be improved, and the value you offer to site visitors improve. A complete website audit is a great way to get an idea of the true size of the challenges your business is facing, and also a great way to get to know how an agency works.
If you enjoy the process and want to implement the recommended steps of the audit, but don’t have the time or skill to do it yourself, BlueHat can always transition from auditor to SEO agency. Based on the audit, we can build you a detailed and strategic SEO roadmap, checking items off the list one by one over the ensuing months!