Why SEO is Great For Small Businesses

Many small business owners are hesitant to begin SEO campaigns because they don’t think they can compete with the big names. As it turns out, the new SEO landscape puts the power in the hands of small businesses, and makes it more appealing than ever to start. The front page of the Google SERP can…

How to Rank For Local Keywords

If you’re in the SEO industry or are a business that uses local SEO, then you’ve probably heard some of the statistics: almost 60% of local searches result in same-day visits, 77% of smartphone users contact a business after looking for local information, and 70% of customers are more likely to use a local business…

Why Google Possum Has Made Local SEO More Important

Google’s recent Possum update seemed relatively minor on the surface; however, more research in the ensuing weeks has found that it has done more to change the core algorithm than most had thought. Google has long followed a trend of merging the online world with the physical in terms of local rankings (for example, showing…

In 2017 SEO Will be More Important Than Ever

The art of optimizing your website, online social media presence, and web content to appear higher in organic rankings is constantly changing. As each year passes, new discoveries, interesting trends, and game-changing algorithm updates often necessitate reworking (or at least re-evaluating) your current strategy to fit the industry’s best practices. In addition to the more…

Everything You Need to Know About Google’s Latest Algorithm Update

Local search rankings are always in flux, and that’s why it is important to constantly be staying up-to-date on where your site stands in regards to competitors. Maintaining a high ranking is not easy. Recently, Google rolled out another shakeup to its local rankings that turned heads around the web. Partly because it was unexpected…