Improving Your Website’s UX Can Make You More Money Search engine optimization involves more than simply addressing technical challenges or building out a well-designed content strategy. One of the most critical aspects of website design is user experience. While legacy media platforms like television or radio are built for passive consumers, web users are [...]
With the right digital marketing strategy, your organization will reach more customers more quickly, increasing your profits. A central aspect of this effort involves choosing the right keywords. Below, we’ll explain a little bit about keywords, why they are important, and how optimizing your website for search using a strong keyword strategy can have an [...]
If you have a small business and want to raise the bar on your digital marketing efforts, you’ve probably explored enhancing your website for search by hiring some SEO experts. If you have, you may have heard this before: content is king. Content comes in many forms of course, from the copy on the homepage, the [...]
A small business usually has one goal in mind: to become a larger and more profitable business. And while there are many ways to grow a small business, there is usually one common element any business owner needs to boost profit, which is more customers. It sounds simple. So how can you connect with more customers [...]
In today’s world, neither brick-and-mortar or digital-only businesses can thrive without a well-organized digital marketing strategy. Luckily, with the right digital marketing agency on your side, your business can enjoy a number of benefits, including more effective ad campaigns, lower costs per sale, a greater ability to connect with customers, and an easier time setting [...]
SEO is a fascinating, constantly evolving field. And unlike other services, a successful SEO campaign can be a hard thing to guarantee in advance. Unfortunately, some SEO companies promise the moon and don’t deliver. At BlueHat, we’re here to prove to you that we are deserving of your trust. Since 2009, BlueHat Marketing has been in [...]
We are pleased to announce: BlueHat Marketing wins a “Best Workplace in Canada 2020” Award! You might be thinking, “Well, that is very nice for you… but how does that impact me?” At BlueHat, we understand the importance of not only hiring, but also retaining some of Canada’s top talent. Our employees are the key to [...]
Here at BlueHat Marketing, we know how tricky it can be to achieve your business goals while also implementing high quality digital marketing techniques. That’s where we can help! We provide comprehensive online marketing solutions for businesses ready to make their mark on the world. We optimize your websites to maximize visibility and improve SEO rankings [...]
It’s axiomatic. Every year marketing and SEO professionals need to take a hard look to determine whether all or parts of their current practices need to be updated or changed. Business owners that handle marketing and SEO in-house need to be even more diligent to avoid draining precious financial resources in the wrong direction. To help [...]
Years ago, advertisers had only a few methods that could be used to understand and know their customers and prospects. Demographic information, viewer/listener ratings, and sketchy psychographic information were about the only ways to define the target audiences and even then advertising dollars were over or underreaching the people who were most likely to purchase. In [...]
