It’s axiomatic. Every year marketing and SEO professionals need to take a hard look to determine whether all or parts of their current practices need to be updated or changed. Business owners that handle marketing and SEO in-house need to be even more diligent to avoid draining precious financial resources in the wrong direction. To help [...]
Years ago, advertisers had only a few methods that could be used to understand and know their customers and prospects. Demographic information, viewer/listener ratings, and sketchy psychographic information were about the only ways to define the target audiences and even then advertising dollars were over or underreaching the people who were most likely to purchase. In [...]
If you’re reading this, you probably already have a general sense of what digital marketing is. If the name isn’t familiar, then its applications certainly are. The term digital marketing means any digital technology—whether it’s the internet, mobile apps, or email—that is used to attract customers and generate sales. Business owners in the 21st century can [...]
Local SEO is a vital aspect of website optimization, as it attracts customers in your area to your site, which leads to more sales. Without optimizing your website for local searches, the people who could use your product or service the most won’t be able to find you. And since you’re not only competing with millions [...]
You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition. Understanding the Toronto Competitive [...]
You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, [...]
Your website is more than just your online platform. It serves as a powerful marketing tool that extends the reach of your Toronto business and significantly increases your presence in the marketplace. It’s important for your website to effectively communicate your company’s value proposition and clearly explain the products or services you offer because unlike a [...]
Your business is starting to mature, and so are sales. You have a solid base of loyal customers, but somehow acquiring new customers is more difficult than ever. It’s not just you. Many businesses are facing this challenge in 2018. With an altered business landscape, the emphasis on digital marketing has never been this important. By [...]
If you’re familiar with the world of SEO, you’ve definitely heard of Pay-Per-Click (PPC) marketing before, but what exactly is it? PPC is a model of internet marketing where the advertiser pays every time an ad is clicked. The primary difference between SEO and PPC is that the former is organic while PPC is paid for. [...]
You already understand the importance of quality content and are familiar with the latest SEO trends, but are you up to date on user intent? Search engine optimization (SEO) aims to boost a website’s search ranking by using a variety of strategies. User intent is one of the components used to successfully optimize search rankings. It [...]
