Influencer Marketing Agency in Canada

BlueHat Marketing doesn’t just build your business by using organic SEO and paid marketing strategies, we’re also experts at using social media in all of its forms.

Because influencer marketing is effectively a sub-category of social media marketing, we’re already experts and know exactly how best to deploy this fresh and authentic weapon in the battle against your competitors.

Once we’ve connected you with the niche influencers we think would work best for your business, we can handle anything from campaign reporting to managing incoming messages. Need more information? Simply get in touch and ask us some questions!

Industry Research

We usually start off in the same way that we would if we were building you an SEO roadmap: by doing our homework. After studying your competitors and performing in-depth research on your industry, we then come up with a social media channel and influencer marketing strategy, narrowing down the list of niche content creators and social platforms until it is a perfect match for your industry.

Connecting & Negotiating Partnerships with Influencers

Next, we connect with and pitch your business to the influencers that we think will provide the most value. Whether they are industry heavy-hitters on LinkedIn that can connect you with new audiences or TikTok stars who love chasing the next viral hit, we make sure to negotiate prices that fit within your budget and deliver outstanding ROI.

Production & Content Creation

While we leave the content creation largely in the hands of the influencers themselves (that’s what they’re paid for after all!), nothing is posted without a thorough review and vetting process. As it is with all of our campaigns, our clients are always in control, with veto-power over any influencer products and all decisions. We’ll make sure you’re happy with the influencer’s choice of direction before making any moves.

Campaign Management & KPI Tracking

Similar to a social media, SEO or paid ads campaign, an influencer campaign must be managed and the data tracked, otherwise it is impossible to measure our collective success. Whether you’ve decided to implement a micro influencer strategy or work with larger budgets, our campaign management team can monitor and track our progress on the goals we set, everything from hashtags to incoming messages to ROI and beyond.

Social platforms don’t all work the same way or have the same audiences. In the same way, not all of them will line up perfectly with your industry or business niche.

We always make sure to customize our approach and choice of social media platform to match up with your ideal audience segments. We may use only one, or a combination of a few, depending on your campaign goals, budget and niche.

• Instagram
• Facebook
• Twitter
• YouTube
• TikTok
• Linkedin

Happy clients worldwide

Average return on investement

More traffic

A creator with forty thousand engaged local followers outsells a celebrity with a million strangers, and the difference shows up in your cost per acquired customer. We vet creators on audience overlap with your buyers, real engagement quality and the unglamorous question nobody asks at the pitch stage: has this audience ever bought anything on this creator's word?

Ad Standards and the Competition Bureau treat undisclosed paid posts as deceptive marketing, and platforms now punish them too. Every campaign we run builds disclosure in from the brief, with usage rights and exclusivity settled in writing before content is shot. It protects your brand and, frankly, disclosed partnerships convert fine; audiences stopped minding years ago.

A campaign that ends at reach numbers is a receipt, not a result. Tracked links, creator-specific codes and landing pages tied to your analytics show which partnerships produced traffic, leads and sales. We renew the creators who move revenue and retire the ones who move likes.