Here are 3 great tactics for driving sales.
As most of the world knows now, more traffic is driven to e-commerce websites via mobile these days than any other way. This is strange, considering that conversion rates are quite low in comparison to the amount of traffic driven. This could be for any number of reasons. It could even be as simple as difficulties with using the payment processor on a smartphone, but it doesn’t take away the fact that converting your mobile users is essential to tapping into one of the largest segments of the e-commerce market. Let’s take a look at some ways to convert mobile users into customers – and drive your sales.
- Offer personalized notifications
More than half of all smartphone users have push notifications enabled. Send them notifications that are more personalized to them, and you will find yourself catering to a market that not enough companies are taking advantage of. A study showed that more than 60% of users would like to receive personalized messages from businesses that they frequent. This could be in the form of a notification from an app that says that something in their niche is at rock-bottom prices, or perhaps a band they might like is coming to town.
If you don’t have an app, how about a text message offering them a special discount? We have to understand that the mobile generation thinks differently than past ones, and are expecting personalized content down to their names.
- Videos. Videos.
The sales video is a somewhat new concept. Obviously things such as commercials have been around on TV forever, but the kind of new video that is needed to succeed is much different. Don’t sell customers hard – people hate that stuff. Tell them a story, get some involvement, and pitch them the history behind your company.
Pretty much everyone everywhere streams videos regularly. So they don’t want invasive, cumbersome, intrusive videos popping up with annoying hard sells. The good thing about them is they are cheaper than you might think, and sometimes you might only need a camera a whiteboard. Videos on landing pages have been shown to increase conversion rates drastically. Give it a shot.
- Make offers and keep it simple
One thing that is true about mobile users is that they are….well…mobile. New generations are constantly on the go simply because they don’t really need to be in one place. They are out for quick, wham, bam, thank you ma’am deals on their devices. They often spend a lot of time just browsing around the things that they like, and they love personalized deals for them. Groupon, the online coupon giant, has 30 million unique visitors per month. We’d be careful though, you don’t want them to get used to the discounts or seek similar discounts elsewhere. Be sure to do your best to keep them personalized so they stay with you for convenience, or give them offers via their email.
The mobile market is continually growing , and isn’t showing signs of slowing down. What remains an anomaly is that conversion rates are lower than other formats, even though traffic is rising. It is important to do everything you can to tap into this market, and do your best to cater to the generation of young, internet-savvy customers who are always on the go. Take advantage of these three tips, and get those visitors to become customers.
For help with improving your conversion rates, contact the experts at BlueHat Marketing today.