Google is a ubiquitous entity that provides a crucial service to millions of people every day. If you thought I was talking about internet searches, you’re only partially right. Google’s search service is obviously its most popular and high profile feature, but it is of course a free service. So how does Google make money? You [...]
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Your business is starting to mature, and so are sales. You have a solid base of loyal customers, but somehow acquiring new customers is more difficult than ever. It’s not just you. Many businesses are [...]
If you’re familiar with the world of SEO, you’ve definitely heard of Pay-Per-Click (PPC) marketing before, but what exactly is it? PPC is a model of internet marketing where the advertiser pays every time an [...]
You already understand the importance of quality content and are familiar with the latest SEO trends, but are you up to date on user intent? Search engine optimization (SEO) aims to boost a website’s search [...]
