Content Marketing: What is it?

By |2019-09-20T19:11:35-04:00January 21st, 2014|Categories: Company News, Uncategorized|Tags: , |

If you’ve had any experience with digital marketing, chances are you’ve encountered the term content marketing. You’ve probably heard the over-used expression “content is king” as well. What’s all this talk about content, and why is it so ubiquitous? Content marketing is the art of understanding exactly what your customers need to know and delivering it [...]