Google has recently launched City Expert, an exclusive initiative that aims to increase the quality of reviews on Google+ Local and Google Maps. The program, similar to Yelp Elite, is a special limited-scope extension of standard Google reviews, which aims to attract consumers with a higher level of engagement with local establishments, products and services. City [...]
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In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have [...]
Like fashion, digital marketing trends vary from one year to the next; North American apparel mimics Europe’s, while marketers follow Google’s latest findings and developments. So, you’ve written compelling meta titles and descriptions, you’ve done [...]
Staying Ahead of the Competition with Search Engine Marketing (SEM) If you’ve been doing your digital marketing research, you’ve probably come across the terms SEO and SEM quite a bit. That’s because these methods [...]
