You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition.
Understanding the Toronto Competitive Landscape
Toronto ranks highest in terms of SEO competitiveness for the province, region, and country. Within the automotive industry in Toronto, car insurance and auto parts are the most competitive. Looking at the health, beauty, and fitness industry, both chiropractors and dentists are equally competitive. The B2B industry is less concentrated and, therefore, also less competitive in terms of SEO.
The Importance of Mobile Optimization
Mobile optimization is important for your SEO ranking in Toronto. There are several components to an effective mobile site, but the first relates to navigation. When your site’s visitors are able to easily navigate your site, the chances of them contacting you for your service significantly increase.
Other factors that are important for mobile indexing include:
- Avoiding flash
- Optimized loading speed
- No technical errors
- Plenty of images
- Keyword integration
By having an optimized mobile site, your customers in Toronto are able to gain the information they require before contacting you for your products or services.
Another important building block in the world of SEO in Toronto is backlink integration. A backlink is a link directed towards your website. Many backlinks are indicative of a site’s popularity, and sites that are more popular evidently rank better. Therefore, you will aim for a high number of backlinks to improve your search engine ranking. That being said, it’s important to note that a search engine also takes into account the quality of your site’s backlinks. The links need to be relevant to your products and services and be from a trusted source.
Are you a business with a brick and mortar location in Toronto? Local SEO is going to be the best tool to boost your sales. Local SEO differs from traditional SEO because it connects your website to a Google Map with your precise location. This means that when someone searches for a business category in a specific area, your business will show up and indicate where it’s located on the map. Local search is especially beneficial for businesses with services that require a physical location. Prime examples include restaurants, medical clinics, and professional services.
BlueHat Marketing is the leading provider of digital marketing services with emphasis on SMM, PPC, SEO, and web design. We’re committed to giving your business the exposure it needs to succeed. Get your digital marketing journey started today for your Toronto business by calling 1-866-755-2583!