You’ve already come up with a killer idea that is going to change the world of business as we know it, have paid a developer to build you a great new website, and your business plan is in motion. All you are waiting on is for your site to be finished so you can start to SEO it and bathe in the new customers that will come rolling in. Awesome! Is that all?
No. Even if your website isn’t ready, you can still get ahead of the ball and put yourself in a position to succeed. Don’t put yourself in a hole to start off, put these 3 ways to jumpstart your SEO before your site is ready to good use.
Do keyword research and create 5 top-notch topics
Quality content is the key to growing your business and making it to the top of the rankings, so you need to put out the kind of stuff that your customers want to read. But how do you know what they want?
Before your site is ready, you can begin to do keyword research. We recommend:
- Compiling a list of basic terms
- Separating them into groups based on closest to conversion
- Using tools to expand the list
- Using Google auto-complete to see long-tail keywords
- And spying on your competition
Once you have a solid list of keywords, brainstorm ideas for topics. Pick the best ones and make that list your first group of blog ideas. You can use tools to see which topics get the most views and shares, and choose based on your level of expertise and what is buzzing. Get them written so you are ready for launch.
Concentrate on social media
Have some downtime before the website is finished? Then get cracking on your social media profiles. 47% of people that use social networks say that Facebook has influence on their buying decisions! Depending on your product, service or niche, identify the networks that will do best for you and get to building. You know that you need:
- And Google +
So why not build your accounts, make connections, share great content, and look for guest posters to get your media up and running? Speaking of guest blogging…
Guest blog the right way
Guest blogging is one of the best ways to build your company. Not only does it provide useful links back to your website, it builds your authority in a niche, exposes you to new audiences and helps you make valuable connections. There is a right and wrong way to do it, though.
First, you should do your own market research. Find out who the movers and shakers in your niche are. From there, research their websites to see what kind of posts perform the best, and formulate a pitch that will catch their eyes. Guest blogging has shown to increase traffic by 8% and drop bounce rates by 15%.
Just because your website isn’t launch-ready doesn’t mean that you can’t do things to improve your SEO. These 3 ways to jumpstart your SEO before your website is ready can help get you ahead of the game.
