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BlueHat Marketing Is Now a Google Premier Partner

By | December 20th, 2016|Categories: Company News, Search Engine Optimization, Social Media Marketing, Uncategorized|

Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team [...]

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Marketing and SEO Spend Continue to Rise Into 2017 

By | December 5th, 2016|Categories: Search Engine Optimization, Social Media Marketing, Uncategorized|

There was news not too long ago about how SEO-related spend would soar to $80 billion by 2020 in the USA alone. As more companies realize the benefits of optimizing their online presence across multiple channels and reaching customers in spend mode, the amount they are willing to dedicate to perfecting this process increases. When you [...]

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3 Ways to Drastically Improve Your Social Media Marketing

By | November 25th, 2016|Categories: Content Marketing, Social Media Marketing, Uncategorized|

Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, [...]

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Why SEO is Great For Small Businesses

By | November 14th, 2016|Categories: Content Marketing, Uncategorized|

Many small business owners are hesitant to begin SEO campaigns because they don’t think they can compete with the big names. As it turns out, the new SEO landscape puts the power in the hands of small businesses, and makes it more appealing than ever to start. The front page of the Google SERP can be [...]

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Landing Page Optimization Tips You Might Not Be Aware Of

By | November 1st, 2016|Categories: Search Engine Optimization, Uncategorized, Web Design|

  There are a few proven tips used by professional companies around the world for optimizing landing pages so that they maximize conversions and minimize bounce rates. Here are some of the best landing page optimization tips from professionals who know how to get people clicking. Landing page optimization tips If you want to gently nudge [...]

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How to Rank For Local Keywords

By | October 24th, 2016|Categories: Search Engine Optimization, Uncategorized|

If you’re in the SEO industry or are a business that uses local SEO, then you’ve probably heard some of the statistics: almost 60% of local searches result in same-day visits, 77% of smartphone users contact a business after looking for local information, and 70% of customers are more likely to use a local business that [...]

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Google Indexing Split Will Make Mobile the Focus of Searches

By | October 18th, 2016|Categories: Search Engine Optimization, Uncategorized|

A recent announcement from Silicon Valley has revealed that Google intends to shakeup its search engine results page once again. The search titan announced that it planned to split its indexes into mobile and desktop, rather than maintaining the current model that only has one. The change is likely to have a heavy effect on the [...]

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Why Google Possum Has Made Local SEO More Important

By | October 12th, 2016|Categories: Search Engine Optimization, Uncategorized|

Google’s recent Possum update seemed relatively minor on the surface; however, more research in the ensuing weeks has found that it has done more to change the core algorithm than most had thought. Google has long followed a trend of merging the online world with the physical in terms of local rankings (for example, showing peak [...]

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IN 2017 SEO WILL BE MORE IMPORTANT THAN EVER

By | October 3rd, 2016|Categories: Search Engine Optimization, Uncategorized|

The art of optimizing your website, online social media presence, and web content to appear higher in organic rankings is constantly changing. As each year passes, new discoveries, interesting trends, and game-changing algorithm updates often necessitate reworking (or at least re-evaluating) your current strategy to fit the industry’s best practices. In addition to the more scientific [...]

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