It’s no secret that people start their shopping with online research more than ever before. One of the best ways to capture that potential client traffic is through blogging about your business and its products and/or services. The average web user is far savvier than you might think –it’s important to engage them in a way that responds to their frame of mind. Interrupting people during their online experience is counterproductive. Building an informative, interactive relationship is the way to go, and blogging is a crucial part of this strategy. Beyond that simple assertion, the facts speak for themselves: companies that blog actually get real results.
Blog articles influence purchases.
SOURCE: JUPITER RESEARCH, OCTOBER 2008
B2C companies that blog generate 88% more leads per month than those who do not.
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
Companies with >51 blog articles experience a 77% lift in median monthly leads.
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
The Blue Hat team strongly believes in the power and importance of blogging, (after all we do it ourselves) which is why we offer the services of our professional writers through our business blogging packages. Keeping a blog fresh and interesting is a job in itself, and is well served by having a knowledgeable and experienced team dedicated to it. Our service is totally adaptable, and our packages can be modified or new ones can be created from scratch to suit your specifications.
