Search Engine Optimization (SEO) is an online marketing strategy that’s all about getting search engines to recognize a site as being relevant to a search that someone performs – an authority on the subject, in other words. Implementing a thorough SEO plan will help increase the number of visitors to a business website by placing it on the first page of the search results when a potential customer performs a relevant search. Relevant visitors mean more calls and more sales. For a small business, this way of attracting potential customers is the most efficient way to go by far.
People have become much more skilled at performing searches for products or services on Google, Yahoo, Bing and so on. Most people will type in the service or product followed by their local city, so that search engines deliver relevant local results only.
It’s impossible to overstate the importance of local SEO for people like doctors, plumbers, and hair dressers – businesses that serve a particular area. When people look for these or similar professionals, they don’t want to be referred to one that’s halfway across the country. To avoid getting these irrelevant listings, searchers will usually add the name of a town or county to their queries. This is where local SEO comes in. It allows companies to compete not on the national scale, but on the scale that only includes the searchers who are actually likely to become customers. This results in a dramatic increase in efficiency and return on investment.
BlueHat Marketing is a reputable and experienced SEO agency for small businesses that specializes in helping businesses establish high rankings and increased visibility within their local areas. With a team of experienced website designers, web developers and internet marketing professionals backed by cutting-edge reporting technology, BlueHat marketing works hard to get effective results for their clients in the most efficient way possible.