It’s been said that a website is like an online business card. In fact, it’s so much more than that. In many cases, your website is your business. Through it you can quickly and easily let your clients know about new products, upcoming events, special promotions, or any new services you are offering.

In today’s business world, not having a highly functional website it is like having a car with no fuel. Your website reflects who you are in the virtual world. If your website is not well designed, then this reflects negatively on your image and reliability.

“Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site” is an article recently published by Marketing Profs. They raise several relevant questions you need to consider when evaluating the quality and performance of your website. We have taken some of those points and expanded on them.

1. Is it user friendly? If your site is complicated, overcrowded with information and contains broken links, people will feel confused and give up after a few clicks, causing you to miss out on a possible client or sale.

• Use headings to mark up important topics (drop keywords here and there)
• Use bullet points so people can scan through your page. It will be easier and more visually interesting to be able to get the gist of the services without having to sit down and read an essay.
• Add an efficient search option to your site. If the client is willing to search for something on your website, this means they are serious about your product.
• Do not use hard to read or miniscule fonts

2. Is it responsive? Responsive design will automatically fit any screen size you are using, whether on a desktop, mobile or tablet. Many people are now accessing websites on their mobile phones. In fact, some companies report that the majority of their customers are visiting their websites via smart phones. This means that your website should be highly optimized for both computer and mobile applications.
3. Is it focused? Is your content rich, concise and clear? Or did you simply copy and paste generic content onto your website? Web content should be informative, flowing and kept simple.
4. Is it sociable? It should be easy for visitors to access your social media platforms and share your content. The social media pages of a company reflect its brand identity and have become a potent tool for client communication and customer service.
5. Is it fast? Navigation should be fast, coherent and follow logic. It’s been proven over and again that people will abandon a site if it doesn’t load in three seconds or less, or if they can’t find what they are looking for in the same amount of time.

If you are looking to build a stable, easy-to-use website that converts traffic and focuses on user experience, BlueHat Marketing offers clients a one stop solution for web design and development, creating websites that are user friendly and conducive to ongoing search engine optimization.