It seems like everyone these days is working in SEO or knows somebody who is, and why shouldn’t they? According to Google, 863 million websites mention the term SEO! The search engine optimization industry is growing, and is set to grow for the foreseeable future. Simply put, if you have a business, you need to be on the internet, and if you are on the internet, you need SEO.
The new frontier of SEO is the mobile market, where more than 1.75 billion people are currently hooked in. Still, with all of this, it is common to see even knowledgeable businessmen, entrepreneurs, webmasters, and others making some mistakes that are easily-avoidable, albeit deadly in terms of their SEO. One of the most common ones that I see is a mobile site that is unfriendly to different screens or users. Having a site that is mobile-friendly is absolutely essential to your success; thankfully, there is an easy fix that could get your SEO up to speed relatively quickly: responsive design.
What is responsive design?
Don’t you just hate it when you are trying to read a website on your mobile device, and the text doesn’t even come close to fitting the screen properly? I know I do. Nothing is worse than trying to browse through Reddit and having to constantly zoom in, zoom out, scroll left, and so on.
Responsive design is an attempt to mitigate the problems of fitting a mobile-friendly site across multiple devices to optimize the viewer’s experience. This includes easy reading with minimal resizing, scrolling or panning, the banes of every mobile site’s existence. Basically, it is an approach to web design that makes your website work best for whatever device your viewer is using.
Why do I need it?
Numbers don’t lie – people do. That saying has been around for quite some time. According to a study done by Google, 75% of users prefer mobile-friendly sites, and 61% of users are likely to end up at a competitor’s site if yours is not. Those figures are hard to argue with. If a user goes to your site, and has to waste their time fiddling with it just to have a decent experience, they are going to jump ship quickly to someone who is providing them a good mobile experience (read: your competitors). The quickest, most convenient way of doing this is to get a responsive design site: one that adapts to whatever screen it is being viewed on.
Wow, you’re right! How do I get one?
There are several avenues that you can pursue in order to get a responsive website. Perhaps the easiest is using a pre-built, responsive design theme on WordPress. More and more people, including us, have turned to WordPress to make their websites. It’s simple, easy to use and looks great. However, not everyone uses WordPress, and it isn’t capable of meeting everyone’s needs, so your best bet is to outsource your needs to a professional web design company like BlueHat.
Of course, always be aware of fraudsters. A simple phone conversation with a potential company and proposal for how they will conduct the work can easily determine who is and isn’t for real.
Those who adapt, thrive. That is just a rule of nature. The organisms that best adapt to their new surroundings continue to live, while the ones that do not, perish. Adaptability is important in all fields, from the world of sports to business and everywhere in between. Adaptability in terms of mobile SEO is equally important, especially when it comes to working on the very screen that your users are using most frequently. The quickest, most convenient, and simply best way of achieving this is by utilizing a website made with responsive web design. Get yourself one immediately, and avoid this costly mistake.