WordPress is by far the most popular (and in our opinion the best) blogging platform that you can use for your business. Other than being free, it has plenty of easy-to-use tools for you to get started with, and on top of it all, it is easy to work with even if you have no knowledge about how to build a website or deal with SEO.
WordPress is a great tool for your business blog, web shop, or even company website. Improving your WordPress SEO is a great way for you to increase traffic, leads, and sales, and thankfully, with these tips it won’t take you long to start improving all three.
- Make sure to link all relevant pages of your blogs together
This is a game changer, and one that we have sadly seen go unnoticed in many blogs. If you see other posts that look like they could interest the reader, put a hyper link to it within that post. Be sure to try to work it naturally into the post and not spam the reader.
For example, “This trend is in stark comparison to last year’s results” with last year’s results being hyper-linked to the blog post from last year. Not “I can’t believe LeBron scored 49 against the Nets in the playoffs!”, then adding a bunch of links in the middle to other NBA game scores. Internal linking is a great way of gaining link juice, and helping to establish what is and isn’t relevant to a search query.
Hint: make sure the new pages open in the same window if it is within your website.
- Don’t forget to fill in the tags and descriptions
When you post something new, always put relevant tags into the tag function, always select the most relevant major categories, and always be sure to fill in the tags on your SEO plug in (see next tip). Remember, images are your friend, and can really help give your site a leg up in the rankings. Fill in the image descriptions with a relevant a keyword, and fill in the tags as well. For example, if the image is of LeBron hitting a game winning jumper against the bulls, make the description “LeBron James hits game winner to beat the bulls on 5/11/15 NBA”.
- Take advantage of an SEO plugin (but don’t overdo it)
Most people are aware of SEO plugins, but many of them do not use them correctly. Choose the one that fits your technology best, or the one that seems most popular or highly recommended. Always take the time to fill in the tags, descriptions, and other metadata.
Make sure not to overdo it. Too many people download too many plugins, and this slows their website down. When your site is laggy and doesn’t load quickly, it kills your user experience and hinders your SEO.
From starting up your first website, to growing your company store, to building a local business blog and everything in between, using WordPress is a great way to really make the most out of your business. Improving your WordPress SEO is a great way to increase your traffic and sales, and is as easy at 1-2-3 if you just use these simple tips.
For help with search engine optimization for your business website, contact the expert team at BlueHat Marketing.