You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination of quality video content.
Youtube is maturing
The channel layout of the site itself has been recently streamlined and reduced in customization options, leading to an image that is more coherent across channels. Focus has been put on educational and “how to videos,” emphasizing authority video sources much like Google’s search engine does for website content. All this means that Youtube is trying to align its users toward one end: post quality content that serves an audience.
People want quality video content
That’s the secret to building an audience on Youtube, and it’s also how your business can benefit from it. Attention spans are getting shorter every day, and text often just doesn’t cut it to engage users about your business. In order to enter into people’s minds and keep their attention, video is a great tool for:
- summarizing products and services
- providing useful information or tips
- putting a human face to your business
Video can make or break you
Video content can dramatically enhance your brand and help contribute significant results to your bottom line, but only if it’s good (actually, great). If your Youtube channel contains videos that are of low-quality, uninformative or boring, you risk seriously damaging your reputation. Note that most people would consider the standard marketing type videos or ads to fall under the category of “boring.”
Make sure your videos are great
A great video is one that stands out from the rest, provides a unique perspective, voice, or service, and conveys information about who you are, what your business is about without simply spamming people in a classic direct-marketing-strategy way. People don’t like to be marketed to and they don’t like feeling like their are a “target audience.” Entertain them, inform them, make them think and make them feel in your own way, and they will share you content and come back for more.
Easier said than done
Of course, if you think writing high quality compelling text content is hard (and it is), producing and promoting professional, smart and engaging videos is extremely hard. Not only does it involve many different skills and crafts, it does require significant resource expenditure to be effective, whether it be in the form of time, money, equipment, expertise or experience. That’s why creative agencies like Blue Hat excel at helping clients with quality video content -we’ve got it all and we do it efficiently. In addition to that, once video content is created, our task is not done: content we post, share, comment on and review your video content in order to maximize your return on investment.
