Company News

BlueHat Marketing Is Now a Google Premier Partner

By | December 20th, 2016|Categories: Company News, Search Engine Optimization, Social Media Marketing, Uncategorized|

Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team [...]

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3 Alarming SEO Statistics for 2016: And Why You Shouldn’t Become One

By | February 16th, 2016|Categories: Company News, Search Engine Optimization, Uncategorized|

It’s 2016 and the world of SEO has come a long way since its infancy at the birth of the internet. Search engines are a lot smarter than they used to be, and simple black-hat tactics are not only less effective, they also come with heavy penalties. The best way to become king of the search [...]

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Local SEO Boot Camp: How to Local SEO your Business – Part 1

By | January 22nd, 2016|Categories: Company News, Local Search, Search Engine Optimization, Uncategorized|

Build your business’ web presence from the ground up If you’re a business that relies on the local population for your living, then you know that having a web presence that is optimized to rank highly on search engines is essential to being competitive in the local market. Everyone is doing it, but few are doing [...]

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How to Hyper-Localize Your Local SEO

By | January 18th, 2016|Categories: Company News, Local Search, Search Engine Optimization, Uncategorized|

Businesses in the physical world are quickly realizing that optimizing their web presence to increase visibility in their local market is the future of marketing, and that there is no more efficient way of increasing visibility, raising brand awareness, and bringing customers in the door. Local marketing budgets are expected to rise 52% by 2018. Gaining [...]

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The Facts Behind Inbound Marketing

By | November 23rd, 2015|Categories: Company News, Content Marketing, Search Engine Optimization, Uncategorized|

Before the advent of the internet, the history of advertising had long been dominated by loosely targeted messages in and around a company’s market, or on some form of mass media. Outbound marketing (where you find customers via traditional means) was pretty much your only option. Things have changed in recent times, though. The ubiquity of [...]

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SEO Mistakes to Avoid in 2016

By | November 13th, 2015|Categories: Company News, Search Engine Optimization, Uncategorized|

The end of the year is fast approaching and as 2015 quickly turns into 2016 we should all take note of how the landscape of the industry has changed. SEO is a very fluid game, and certain things become more or less important as the months go by. The one thing that remains is just how [...]

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Google Officially Penalizes Giant Interstitial Apps

By | November 4th, 2015|Categories: Company News, Search Engine Optimization, Uncategorized|

In a wild world where consumers of content and users of mobile apps are at peril from greedy companies looking to exploit their screen space, there is one protector standing up for them. Google has consistently used its mighty pull in the world to create the best user experience possible on mobile. Its “mobile friendly algorithm” [...]

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The Importance of Social, Video and Blogs: How They Help You Grow

By | October 27th, 2015|Categories: Company News, Content Marketing, Médias Sociaux, Search Engine Optimization, Social Media Marketing, Uncategorized|

There was a time in the not-too-distant past when your town had a butcher, a baker and a candlestick maker, and everyone went to them any time they needed their services. No advertising necessary. Things are easy when you don’t have competition. These days that just won’t cut it. You can buy food from 5,000 miles [...]

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Tips on How to Dominate PPC in 2016: adjusting to a changing landscape

By | September 10th, 2015|Categories: Company News, PPC, Search Engine Optimization, Uncategorized|

We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As [...]

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Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times

By | September 8th, 2015|Categories: Company News, Conversion Optimization, Search Engine Optimization, Uncategorized|

There are plenty of old sayings that people repeat on a daily basis: don’t look a gift horse in the mouth, a bird in the hand is worth two in the bush, or don’t bark up the wrong tree. Today we are going to examine one of our personal favorites: don’t put all of your eggs [...]

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