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Ranked #1 SEO Company in Canada for 15 years
Website Design Solutions
Effective, Modern and SEO-Friendly
Build a Bright Future for Your Business
You usually only get one chance to make a good first impression. That’s why you need a great-looking, highly-functional website to engage with your customers and market your business online.
You also need a website built with SEO in mind. BlueHat can build it for you, and unlock your website’s true potential.
We make sure that your website architecture is extremely well-designed, clean and error-free, capturing all the elements in the project scope and ensuring that everything from load speed to mobile optimization works together seamlessly.
User Experience is Key
We build sites with the user in mind. Our innovative designers create sites that are both functional and beautiful, marrying a focus on intuitive navigation with an aesthetic sensibility that boosts customer brand engagement.
Inspired Content & Visuals
Our designers and developers understand the power of simplicity, visuals and negative space within the context of the user journey. Based on your vision, they curate an experience that incorporates the right balance of visuals, SEO-optimized copywriting, CTAs, videos and more.
OUR SEO SERVICES AT A GLANCE
Our Web Design Process
Building a killer website that helps grow your business is about more than wireframes and programming. Along with graphic design considerations, translating your vision requires a scope, a well-defined audience, optimized architecture, a content plan, testing and more.
Start With Research: Defining Your Goal
Some people call this a creative brief, others a project definition. Whatever you call it, in this stage you need to clearly define why your site exists.
Here, you should aim to answer questions about your intended audience and their values, the specific goals and preferred outcomes of your site, the metrics you’ll use to measure and define success, and the type of communication strategy that will attract your audience. Part of this will require you to study your competitors.
Answering these questions will help you better understand the scope of your web development project, including the features you want to include, the number of pages on the site, the timeline of the build, and the likely costs associated with the build.
Wireframes and Mockups
Now it’s time to design! During this stage you’ll create a guide for all further work.
The wireframe and mockup stage will include the creation of an architectural sitemap, one that spells out the relationship between all the pages you’ve chosen to include. It will also make clear how the user will navigate through the pages, enabling you to visualize a design that is both functional and beautiful.
Good designers are innovative, create products that are easily and intuitively understood by their users, and have a good sense of aesthetics that fits in with the brand of the company the website is being built for.
Building Out Website Content
Depending on whether we’re building a new website from scratch or updating an existing website, at this point we’ll find ways to seamlessly integrate the content into the wireframe and design.
This will include visual elements, the words written on the page, the placement of CTAs and buttons, the color scheme, videos – in short, everything a user will see and interact with. The aim of our team will be to say more with less, to lead with visuals, to have clear and concise copy, and to keep things simple and accessible for visitors.
Depending on the nature of the build, we will also integrate SEO-friendly design and content elements (including a detailed keyword strategy underpinning the effort), which goes a long way towards building the organic reach of your site and boosting user engagement with your brand over the long term.
Development, Execution & Testing
This is where the technical strength of the BlueHat team comes into play. And while it takes a skilled developer to translate the design ideas into code, their job is made easier if the previous three steps are done properly.
Google loves an error-free website, so while building it we’ll ensure that all the elements work perfectly together. We’ll focus on things like site-load speed, mobile optimization, clean architecture, all done with the user experience top of mind.
The final part of this stage will include testing, in which the new site will be pre-launched in a way that makes it only visible to those with the appropriate link. Here we will make sure that all bugs, design elements and UX issues are addressed and cleaned up before the site goes live.
After the site has been tested by the appropriate stakeholders and approved, it’s time to go live! However, in our experience, since there is no rarely an instance in which the design is so perfect that nothing at all needs to be adjusted, our team will be on hand to address feedback that will come in from the users visiting the site.
It almost goes without saying, but because websites are constantly evolving, post-launch we will also be on hand to help your team maintain the website, facilitating updates to content, and broken links, or implement any changes and necessary adaptations to the site related to changing business priorities.
BlueHat Website Development: Perfect for Many Industries
Content and design-driven websites that convert visitors to clients. Used as a sales tool, to communicate a brand’s vision, to capture leads, provide information, and more.
Facilitating the purchase of both physical and digital goods and services, E-Comm websites can help your business process more orders and build your brand over the long term.
From scheduling systems to lead-capturing forms, we can build and design easy-to-use websites for any service-based business full of clear copy that converts users.
Real Estate Websites
Buying and selling homes is tough enough. Our developers create stunning real estate websites that will funnel more potential clients your way so you can focus on your craft.
Custom Web Applications
Whether you need to integrate shopping carts, login forms, or other elements, our experts can design, implement and integrate complex custom web applications on any site.
Why You Should Choose Web Design Services from BlueHat
Customized Website Development
Able to handle clients from any industry, the BlueHat team has a track record of success building websites from scratch or modernizing existing web infrastructure.
Designed with SEO in Mind
A good website design becomes truly great if SEO is built-in early. Integrating a detailed competitive analysis and finely-tuned keyword research is the key to boosting organic reach.
Professional and Modern Layouts
We know the power of well-designed visual elements, and our developers excel at putting together modern, exciting layouts that catch the eye and create a great impression.
Faster Page Speed & Load Time
Research shows that if your site takes more than a few seconds to load, you will lose a massive amount of business. By streamlining the site from a technical standpoint, we keeps speeds high.
Expertly Designed Wireframes and Mockups
After defining the scope of our web design projects through research and analysis, we build wireframes and mockups that clearly define your site, helping you better engage visitors and ultimately boost your brand.
Conversion Rate Optimization
Drawing visitors to your site is one thing, and turning them into clients is another. With CRO always top-of-mind, we continually improve your website with our A/B testing and validation efforts.
Mobile-Friendly and Responsive
Today, most traffic is mobile, which is why our development team places a premium on optimizing your site for mobile, and keeping it responsive.
Top Tier User Interface (UI) / User Experience (UX)
Along with high-level functionality, having great UI and UX is an absolute must. By designing and implementing intuitive, simplified experiences for users, you will boost your conversions.