How Blogging Can Do Wonders for Your Website

By |2019-04-25T19:36:15-04:00May 23rd, 2018|Categories: Content Marketing|

You may have already noticed, but many companies are publishing frequent blogs on their websites, particularly in B2B industries. Blogs give you the opportunity to address industry trends and hot topics on an informal platform that your audience can easily access. But are there more benefits to blogging? The answer is yes! Blogging is an effective [...]

Why Quality Web Content Matters (and How Google Recognizes it)

By |2022-01-19T15:46:50-05:00April 12th, 2018|Categories: Content Marketing, Conversion Optimization, Search Engine Optimization|

In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have to flow seamlessly or even be coherent. You probably remember the days when the items that showed up in your search [...]

3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)

By |2018-05-18T18:32:29-04:00October 13th, 2017|Categories: Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization|

Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting [...]

3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)

By |2018-05-18T18:34:07-04:00October 3rd, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Social Media Marketing, Web Design|

The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks [...]

How to Instantly Tell if Google Thinks Your Page is High-Quality

By |2018-12-04T20:59:32-05:00August 31st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured [...]

7 On-Page SEO Tricks That Will Improve Your Traffic Immediately

By |2017-08-21T15:56:16-04:00August 21st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right [...]

How to Find the Best SEO Opportunities and Beat Your Competitors

By |2022-01-19T15:46:46-05:00August 2nd, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built [...]

PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC

By |2019-04-25T19:41:51-04:00July 19th, 2017|Categories: Content Marketing, Local Search, PPC, Search Engine Optimization|

When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]

How SEO and Content Work Together to Increase Visibility (and Sales!)

By |2019-04-25T19:42:35-04:00July 6th, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When [...]

How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time

By |2018-05-18T18:40:06-04:00June 26th, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Web Design|

In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In [...]

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