Content Marketing

The Ultimate Guide to SEO in 2017 Part 3

By | January 25th, 2017|Categories: Content Marketing, Search Engine Optimization|

It’s 2017, and user experience (UX) matters more than ever. Going forward in this year, Google will only make it more of a priority. Nothing has been concretely proven yet, but it’s hard to deny the correlation between sites with better usability and higher search engine rankings. Why does Google put such a focus on something [...]

3 Ways to Drastically Improve Your Social Media Marketing

By | November 25th, 2016|Categories: Content Marketing, Social Media Marketing, Uncategorized|

Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, [...]

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Why SEO is Great For Small Businesses

By | November 14th, 2016|Categories: Content Marketing, Uncategorized|

Many small business owners are hesitant to begin SEO campaigns because they don’t think they can compete with the big names. As it turns out, the new SEO landscape puts the power in the hands of small businesses, and makes it more appealing than ever to start. The front page of the Google SERP can be [...]

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Social Media For SEO: The To-do List

By | September 2nd, 2016|Categories: Content Marketing, Search Engine Optimization, Uncategorized|

By now you are aware that SEO and social media are inseparable. Experts in the industry even go so far as to say that social is the new SEO. There’s a probably a generous teaspoon of hyperbole mixed in for flavour with that statement, but what can’t be denied is that the two complement each other [...]

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SEO Statistics That You Might Not Know Of

By | June 13th, 2016|Categories: Content Marketing, PPC, Search Engine Optimization, Uncategorized|

SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having [...]

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Proof that SEO is More Important than Ever

By | May 11th, 2016|Categories: Content Marketing, Search Engine Optimization, Social Media Marketing, Uncategorized|

  From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art [...]

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Google Statistics That Prove the Value of SEO in 2016

By | April 22nd, 2016|Categories: Content Marketing, Local Search, Search Engine Optimization, Social Media Marketing, Uncategorized|

    The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just [...]

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The Secret Ways That Google Analyzes Your Website

By | April 8th, 2016|Categories: Content Marketing, Search Engine Optimization, Uncategorized|

    Google’s algorithm is a lot like gravity: we can’t see it, and we can only make inferences about it based on its effects on other things, but it controls the universe and keeps everything in place. Despite this secrecy, most experts are aware of the ways that Google analyzes and ranks web content.   [...]

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