Content Marketing

How to Instantly Tell if Google Thinks Your Page is High-Quality

By | August 31st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured [...]

7 On-Page SEO Tricks That Will Improve Your Traffic Immediately

By | August 21st, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right [...]

How to Find the Best SEO Opportunities and Beat Your Competitors

By | August 2nd, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built [...]

PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC

By | July 19th, 2017|Categories: Content Marketing, Local Search, PPC, Search Engine Optimization|

When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]

How SEO and Content Work Together to Increase Visibility (and Sales!)

By | July 6th, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When [...]

How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time

By | June 26th, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Web Design|

In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In [...]

Google Rolls Out Major Local Change: Now Your Reputation Matters More Than Ever

By | June 15th, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Web Design|

88% of your customers trust online reviews as much as personal recommendations, and the majority of local customers read several reviews before making a purchasing decision. A new Google update has changed the game, increasing the importance of reputation management and local SEO as we know it. Find out how your business could be affected. As [...]

3 Search Behaviour Statistics That Prove the Value of SEO in 2017

By | April 27th, 2017|Categories: Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization|

With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, [...]

SEO Services in Toronto: How BlueHat Marketing Builds Your Online Presence

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

Quick hit: New customer leads obtained by search engine optimization are more than 8x more effective than traditional ones. Still, success in a competitive market like Toronto takes in-depth research, comprehensive analysis, and a dedication to measuring success and adapting to change. Find out how BlueHat Marketing’s SEO services can help customers in the local area [...]

Toronto’s Tech Boom: Canada’s Silicon Valley

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

Toronto’s Tech Boom: Canada’s Silicon Valley Educated urban creatives, hi-tech infrastructure, forward-thinking entrepreneurial spirit, start-ups fuelling business innovation; all of these descriptive phrases are the perfect way to describe the thriving economy of Silicon Valley, California—except we’re talking about Toronto, Ontario. It might not have the same glitz and glamour, mild winters, or household names like [...]

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