Content Marketing

PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC

By | July 19th, 2017|Categories: Content Marketing, Local Search, PPC, Search Engine Optimization|

When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]

How SEO and Content Work Together to Increase Visibility (and Sales!)

By | July 6th, 2017|Categories: Content Marketing, Local Search, Search Engine Optimization|

The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When [...]

How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time

By | June 26th, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Web Design|

In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In [...]

Google Rolls Out Major Local Change: Now Your Reputation Matters More Than Ever

By | June 15th, 2017|Categories: Content Marketing, Local Search, Mobile, Search Engine Optimization, Web Design|

88% of your customers trust online reviews as much as personal recommendations, and the majority of local customers read several reviews before making a purchasing decision. A new Google update has changed the game, increasing the importance of reputation management and local SEO as we know it. Find out how your business could be affected. As [...]

3 Search Behaviour Statistics That Prove the Value of SEO in 2017

By | April 27th, 2017|Categories: Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization|

With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, [...]

Toronto’s Tech Boom: Canada’s Silicon Valley

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

Toronto’s Tech Boom: Canada’s Silicon Valley Educated urban creatives, hi-tech infrastructure, forward-thinking entrepreneurial spirit, start-ups fuelling business innovation; all of these descriptive phrases are the perfect way to describe the thriving economy of Silicon Valley, California—except we’re talking about Toronto, Ontario. It might not have the same glitz and glamour, mild winters, or household names like [...]

What to Look For in a Toronto SEO Company

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

When most people think of world centres of business, they think of the big names: New York, London, or Singapore. Well, Toronto ranks right up there with them, at least according to a recent study done on cities for business opportunity. In terms of being business friendly, the ease of starting a business, and promoting an [...]

SEO for Local Businesses: how to rank your business in Toronto

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

Quick hit: as more and more customers take to the web to find the products and services they need, the number of companies investing in local SEO is increasing rapidly. This article will teach you everything you need to know to get started on the road to the first page of Google in your local area [...]

SEO Services in Toronto: How BlueHat Marketing Builds Your Online Presence

By | April 12th, 2017|Categories: Content Marketing, Search Engine Optimization|

Quick hit: New customer leads obtained by search engine optimization are more than 8x more effective than traditional ones. Still, success in a competitive market like Toronto takes in-depth research, comprehensive analysis, and a dedication to measuring success and adapting to change. Find out how BlueHat Marketing’s SEO services can help customers in the local area [...]

The Ultimate Guide to SEO in 2017 Part 3

By | January 25th, 2017|Categories: Content Marketing, Search Engine Optimization|

It’s 2017, and user experience (UX) matters more than ever. Going forward in this year, Google will only make it more of a priority. Nothing has been concretely proven yet, but it’s hard to deny the correlation between sites with better usability and higher search engine rankings. Why does Google put such a focus on something [...]

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