Contrary to some of the negativity floating around the web from people who’ve done it wrong, or from companies who didn’t get the results they expected, SEO is not dead; in fact, it is alive and thriving. With total SEO-related spend to reach $80 billion by 2020, there’s a major reason why so many companies are [...]
With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, [...]
A mysterious update has sent shockwaves throughout the web over the last few days, but Google isn’t ready to comment yet. Find out how it could affect your site in this blog. Google updates its algorithm hundreds, even thousands of times per year, but most of the tweaks they make have very little effect on anyone. [...]
After the wild ride that was 2016 in terms of marketing trends, many business owners have since wondered what changes or new movements would start to bubble up and become the norm in 2017. Some remarkable statistics are in that will change the way you think about SEO, and, if you haven’t already done so, change [...]
So you’re ready to take the search engine results page over and start growing your business. You’ve written great copy that perfectly describes your products and their benefits, tagged everything from your H1s to your images like you were having a going-out-of-business sale, and started brainstorming great content ideas that will have customers coming back for [...]
User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed [...]
Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down [...]
Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, [...]
We all know how important a website is, but what most aren’t aware of are the specific factors that make a new website a valuable tool for your business. In fact, the majority of business owners go into the process blind, and simply ask someone to make them a website. Whether you are building your [...]
The top few spots on Google’s search engine results page are golden territory for any company’s website. After all, the #1 ranking gets 33% of all search engine traffic. That means getting there should be every site’s goal. But with a book full of ranking factors, and information shrouded in mystery from the company itself, it [...]
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Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses [...]
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most [...]
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these [...]
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Dernières nouvelles
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses [...]
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most [...]
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these [...]
