2020: Marketing & SEO Myths, Trends, Predictions & Tips

By |2020-01-22T22:36:14-05:00January 22nd, 2020|Categories: Digital Marketing|

It’s axiomatic. Every year marketing and SEO professionals need to take a hard look to determine whether all or parts of their current practices need to be updated or changed. Business owners that handle marketing and SEO in-house need to be even more diligent to avoid draining precious financial resources in the wrong direction. To help [...]

Know Your Audience: Digital Tools that will Help

By |2019-08-21T15:00:50-04:00July 12th, 2019|Categories: Digital Marketing|

Years ago, advertisers had only a few methods that could be used to understand and know their customers and prospects. Demographic information, viewer/listener ratings, and sketchy psychographic information were about the only ways to define the target audiences and even then advertising dollars were over or underreaching the people who were most likely to purchase. In [...]

What Is Digital Marketing and Why Is it Essential to any Business?

By |2019-08-21T15:01:23-04:00June 14th, 2019|Categories: Digital Marketing|

If you’re reading this, you probably already have a general sense of what digital marketing is. If the name isn’t familiar, then its applications certainly are. The term digital marketing means any digital technology—whether it’s the internet, mobile apps, or email—that is used to attract customers and generate sales. Business owners in the 21st century can [...]

How to Boost Your Website’s Local SEO

By |2019-08-21T15:02:04-04:00June 14th, 2019|Categories: Digital Marketing, Local Search, Mobile|

Local SEO is a vital aspect of website optimization, as it attracts customers in your area to your site, which leads to more sales. Without optimizing your website for local searches, the people who could use your product or service the most won’t be able to find you. And since you’re not only competing with millions [...]

Things You Need to Know About SEO in Toronto

By |2019-04-25T19:27:26-04:00August 27th, 2018|Categories: Digital Marketing, Search Engine Optimization, Website Analysis|

You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition. Understanding the Toronto Competitive [...]

Why SEO in Toronto Is Important for Your Business

By |2019-04-25T19:28:12-04:00August 13th, 2018|Categories: Digital Marketing, Local Search, Search Engine Optimization|

You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, [...]

Digital Marketing for Your Business: Where to Begin

By |2019-04-25T19:30:58-04:00July 13th, 2018|Categories: Digital Marketing|

Your business is starting to mature, and so are sales. You have a solid base of loyal customers, but somehow acquiring new customers is more difficult than ever. It’s not just you. Many businesses are facing this challenge in 2018. With an altered business landscape, the emphasis on digital marketing has never been this important. By [...]

Go to Top