Local Search

The State of SEO in 2017: 3 Stats for Understanding the New Value of SEO

By | April 27th, 2017|Categories: Conversion Optimization, Local Search, Mobile, Search Engine Optimization|

Contrary to some of the negativity floating around the web from people who’ve done it wrong, or from companies who didn’t get the results they expected, SEO is not dead; in fact, it is alive and thriving. With total SEO-related spend to reach $80 billion by 2020, there’s a major reason why so many companies are [...]

3 Search Behaviour Statistics That Prove the Value of SEO in 2017

By | April 27th, 2017|Categories: Content Marketing, Conversion Optimization, Local Search, Search Engine Optimization|

With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, [...]

3 SEO Statistics in 2017 and How They Affect Your Business

By | April 27th, 2017|Categories: Conversion Optimization, Local Search, Search Engine Optimization|

After the wild ride that was 2016 in terms of marketing trends, many business owners have since wondered what changes or new movements would start to bubble up and become the norm in 2017. Some remarkable statistics are in that will change the way you think about SEO, and, if you haven’t already done so, change [...]

Google Critic Reviews Increases the Importance of Local SEO

By | August 15th, 2016|Categories: Local Search, Search Engine Optimization, Uncategorized|

Local SEO is as much about community outreach, interaction, and reputation management as it is about the stuff that goes on behind the scenes. You need to cater to both Google and to the local population, many of whom are looking for you on the go. We’ve often talked about the importance of local, but a [...]

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How Local Business Attributes Prove the Importance of Local SEO

By | July 11th, 2016|Categories: Local Search, Search Engine Optimization, Uncategorized|

Google loves online reviews, and the numbers prove it. Ranking signals from online reviews, including quantity and velocity, make up a significant part of business’ total ranking for local, according to Moz (about 9%). Ever wonder why Google loves them so much? It’s because customers do too. 88% trust them as much as personal recommendations. How [...]

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Do Good Reviews Really Matter for Local Search?

By | April 28th, 2016|Categories: Local Search, Médias Sociaux, Search Engine Optimization, Social Media Marketing, Uncategorized|

    Remember when you wanted something and either had to get a big yellow book, or just go to the one place around the corner that you always went to? Those days are gone for good, and in are the days when you can search for anything you want in your local area, immediately get [...]

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Google Statistics That Prove the Value of SEO in 2016

By | April 22nd, 2016|Categories: Content Marketing, Local Search, Search Engine Optimization, Social Media Marketing, Uncategorized|

    The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just [...]

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Google is Improving the User Experience of its Search Results Page

By | April 13th, 2016|Categories: Local Search, Search Engine Optimization, Uncategorized|

    Google’s search engine results page (SERP) is a constantly evolving mechanism that helps users across the world get instant access to the information they are looking for, and with recent changes implemented by the search giant, it will be even more accessible.   In line with Google’s attempt to make everything more user-friendly, the [...]

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Local SEO Bootcamp Part 3: go the extra mile

By | February 5th, 2016|Categories: Local Search, Search Engine Optimization, Uncategorized|

Gaining a foothold, growing a web presence, and generating traffic in your local market from scratch are not easy, but the rewards are worth the grit and grind. Now that you’ve read about the basics and how to take it to the next level, it’s time to cover how local SEO experts go the extra mile [...]

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Local SEO Bootcamp Part 2: how to dominate the local market

By | January 28th, 2016|Categories: Local Search, PPC, Search Engine Optimization, Uncategorized|

Now that you know the basics of how to build your local web presence from the ground up from part one of this article series, we need to move on to the more intricate details of local SEO. Local search engine optimization is as much about art as it is about science, but there are plenty [...]

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