PPC

PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC

By | July 19th, 2017|Categories: Content Marketing, Local Search, PPC, Search Engine Optimization|

When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for [...]

SEO Statistics That You Might Not Know Of

By | June 13th, 2016|Categories: Content Marketing, PPC, Search Engine Optimization, Uncategorized|

SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having [...]

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Store Visits From AdWords Top 1 Billion Mark

By | May 27th, 2016|Categories: Conversion Optimization, Mobile, PPC, Search Engine Optimization, Uncategorized|

Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down [...]

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Local SEO Bootcamp Part 2: how to dominate the local market

By | January 28th, 2016|Categories: Local Search, PPC, Search Engine Optimization, Uncategorized|

Now that you know the basics of how to build your local web presence from the ground up from part one of this article series, we need to move on to the more intricate details of local SEO. Local search engine optimization is as much about art as it is about science, but there are plenty [...]

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Tips on How to Dominate PPC in 2016: adjusting to a changing landscape

By | September 10th, 2015|Categories: Company News, PPC, Search Engine Optimization, Uncategorized|

We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As [...]

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Drive Quality Leads from AdWords by Avoiding These 3 Mistakes

By | August 20th, 2015|Categories: Content Marketing, Conversion Optimization, PPC, Uncategorized|

As if paid advertising on Google wasn’t already incredibly valuable, new updates to the SERP have made the top spots even more lucrative. New display abilities, and new limitations put on organic results from the “snackpack” update have made visibility at the top of the SERP your ticket to fortune and fame. In keeping with the [...]

AdWords Now Shows Ratings Stars in Search

By | July 15th, 2015|Categories: PPC, Uncategorized|Tags: , , , |

Ratings from your Google My Business Page can now automatically be seen in ads. Supporting your local business with a mix of organic and paid SEO is crucial to your success. That is no secret. But recently Google has been rolling out some game changers that are going to make the local market that much more [...]

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