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SERVICES
Informational Website Design Services
We’ll build you an SEO-friendly informational website customized for your business
Build a Bright Future With a Website from BlueHat
First impressions are crucial, which is why you need a great-looking website that captures your audience’s attention and delivers a top-tier user experience. BlueHat can build it for you.
A Focus on User Experience
Most websites, and especially informational websites, need to be designed with the user in mind. While it’s important that our team creates something that you love and that looks great on-screen, informational websites also need to be highly functional.
We do that by using the latest design strategies and marketing best practices, placing focus on intuitive navigation that drives traffic and builds your brand.
A Strong Technical Foundation
It’s extremely important that your website be built on a foundation of technical strength. That means we must do more than simply design a web architecture that facilitates the accomplishment of your business goals.
We must also make sure your informational website loads quickly, is clean and error-free, has no dead links, is optimized for mobile, and works seamlessly within scope of the project.
Fully Integrated and Optimized Content
We know how important it is to create the right balance of visuals, negative space, SEO-optimized copywriting, effective CTAs, audience-engaging videos and more. By having our designers and developers build and integrate all of that while optimizing the user experience, we make sure that our content is well-researched, well-written, and funnels clients along on their journey, boosting conversions and turning potential customers into satisfied clients.
BLUEHAT
Our Informational Web Design Process
Web design is a mix of art and science, and our team has been building websites for satisfied clients for years, using the following approach.
Research
A good starting point begins with information, and during the research phase we start by learning more about how you envision your future website, your intended audience, and how we can adjust our designs and architecture to help you accomplish your business goals.
This phase is all about defining those goals and answering the question: “Why should my site exist?” The answers we come up with will directly affect the wireframes and mockups.
Wireframes and Mockups
Once you have answered the questions about your intended audience, their values and the preferred outcomes you want to see from your site, as well as the metrics you’ll use to measure and define success, we can begin creating an architectural sitemap that spells out the relationship between all the pages that must be included.
Here, we will include the features you need, clarify how users will navigate through the pages and also solidify information regarding the timeline and cost of the build. Your wireframe will make it possible for you to finally visualize the design, one that will be both functional and beautiful.
Content Development
Once the wireframe is in place, our content team will have a clear idea of the brand voice, the scope of each section, and the end goals of each page. Content is not just the copywriting, it includes all the visuals, CTA placements, and everything else the user interacts with.
The key for SEO-friendly content creation, as always, is to optimize the user experience and deliver your message with clarity, and this is true whether you’re building a new website from scratch or updating an existing one.
Approval
Once we have created and integrated the content into the existing wireframe mockup, everything comes back your way for approval. At this stage you’ll be able to have a much clearer understanding of how things look and work, and will be able to make changes or provide suggestions to further improve the design as you test the site.
Development, Execution & Quality Check
Our skilled developers finalize the translated design ideas into code, moving the site off of the pre-launch status to produce an error-free website whose various elements all work together in unison. We’ll pay particular attention to things like site-load speed, mobile optimization, and a clean, well-designed architecture, all done with the user experience top of mind.
We make sure that all bugs, design elements and UX issues are addressed and cleaned up before the site goes live.
Launch Day
After the site has been tested by the appropriate stakeholders and approved, it’s time to go live! However, in our experience, websites are almost like living beings, and should be expected to be constantly evolving.
Post-launch, we will be on hand to help your team maintain the website, facilitating updates to content as necessary, to patch any broken links, or to implement the necessary adaptations that take your changing business priorities into account as your site matures.
BLUEHAT
Why You Should Choose BlueHat for Your Informational Web Design Needs
Your informational website is content and design-driven, intended to convert visitors into clients, and used as a sales tool, to communicate your brand vision and to capture leads. BlueHat can help you do it.
Professional, Modern & Magazine Style Layouts
Our web designers are up to date on the latest trends, fonts, animations and structures. They will help you create the look and feel that you need to accomplish your business goals.
Custom CMS Development
Our team is experienced in building customized content management systems (CMS), offering companies complete and unique control over the platform’s functionality, interface and updates.
Mobile-Friendly and Responsive
More than half of all search is done via mobile devices, and it’s extremely important to have mobile-friendly and responsive design that reduces bounce rate and boosts user experience.
Once you have answered the questions about your intended audience, their values and the preferred outcomes you want to see from your site, as well as the metrics you’ll use to measure and define success, we can begin creating an architectural sitemap that spells out the relationship between all the pages that must be included.
Here, we will include the features you need, clarify how users will navigate through the pages and also solidify information regarding the timeline and cost of the build. Your wireframe will make it possible for you to finally visualize the design, one that will be both functional and beautiful.
Initial Mockups & Wireframes
Based on our initial consultations, we take you from ideas to a fully-fleshed out wireframe and mockup. The goal is to provide your audience with an intuitive experience that looks great and is easy to navigate.
SEO-Friendly Website Structure
Web architecture lies at the heart of your website, and is built based on the answer to the question: “Why does my website exist?” By designing it with a strong technical foundation and basing it on appropriate keyword research, we take your website to the next level.
Faster Page Speed and Caching
Studies show that if a website takes more than a few seconds to load, people will instantly lose interest and leave. By optimizing your site to load quickly on desktop and mobile, we set you up for success.
Optimal User Experience
Google uses a complex algorithm to rank websites, a combination of technical and content-related factors. Having a great user experience and using strong design principles is a key element of achieving the rank your business wants.
Conversion Rate Optimization
Our data analytics tools enable us to generate, test, validate and improve CRO hypotheses using A/B and multivariate testing. Our data-driven approach increases the percentage of conversions you get from your website, increasing traffic and boosting brand’s digital visibility.
