We have been THE #1 Digital marketing company in Canada and the US for 15 years
Bluehat Offers
Types of Digital Marketing Services
Google PPC
Paid ads drive traffic to your site, and targeting the right audiences takes skill and experience. At BlueHat we’ll maximize your ROI for every ad dollar spent, bringing you more leads and more conversions.
Facebook & Instagram Paid Ads
Using ads on popular social media sites instantly raises your brand visibility and boosts traffic to your website. Using the right strategies and analytics tools, we can also develop granular insights about your core audience to further improve your ad spend.
By optimizing your website for search using a mix of technical, on-page and off-page improvements, organic SEO techniques mean you won’t have to spend money finding more leads and potential clients – they’ll come to you!
By leveraging the trust influencers have developed with their audiences, we can connect potential customers directly with your brand, serving as both a form of social proof as well as a funnel for conversions.
Bluehat Offers
Our Digital Marketing Services
Building a strong foundation is the best way to deliver quality results over the long term. Here’s how the BlueHat process works.
01.
It begines with Auditing your Digital Marketing Funnel
Whether your priority is paid ads or organic traffic growth, we always begin by studying the specific challenges facing your business, as well as the competitive landscape.
For search engine and social media marketing, we’ll start by defining and optimizing the nature of your conversion funnel, examining items such as your ad relevance, your bounce rate, your cost per click, click-through rate, and other important metrics. For organic SEO, we’ll dive into your website’s technical strength, the quality of the off-page and on-page signals, and collect all the data we need to develop an effective strategy.
03.
Execution and Implementation
This is where the rubber meets the road. With a well-defined roadmap that identifies your challenges and opportunities, we’ll use our mix of battle-tested strategies and cutting-edge tools to take on each obstacle one by one.
For paid ads, we make sure to focus our energies where they will make the most difference, targeting different audience clusters, continuously monitoring the results, and then iterating and adjusting until we’ve found the ad patterns that bring the best results. For SEO, we’ll perform a number of fixes that run the gamut from technical to link-building to content-gap analyses and implementation.
01.
It Begins With an Audit
Whether your priority is paid ads or organic traffic growth, we always begin by studying the specific challenges facing your business, as well as the competitive landscape.
For search engine and social media marketing, we’ll start by defining and optimizing the nature of your conversion funnel, examining items such as your ad relevance, your bounce rate, your cost per click, click-through rate, and other important metrics. For organic SEO, we’ll dive into your website’s technical strength, the quality of the off-page and on-page signals, and collect all the data we need to develop an effective strategy.
02.
Next Comes Strategy
Information is power, and once we’ve performed an in-depth audit and competitive analysis, we can develop the strategic outline that will take your business to the next level.
In collaboration with your team, your dedicated Digital Marketing or SEO Specialist will build out a strategic roadmap. In it, we’ll identify the obstacles you face, the mechanisms through which we’ll overcome those obstacles, the timeline for the various implementations, and then we’ll get to work achieving the goals we set out to accomplish.
02.
Next Comes Strategy
Information is power, and once we’ve performed an in-depth audit and competitive analysis, we can develop the strategic outline that will take your business to the next level.
In collaboration with your team, your dedicated Digital Marketing or SEO Specialist will build out a strategic roadmap. In it, we’ll identify the obstacles you face, the mechanisms through which we’ll overcome those obstacles, the timeline for the various implementations, and then we’ll get to work on achieving the goals we set out to accomplish.
03.
Execution and Implementation
This is where the rubber meets the road. With a well-defined roadmap that identifies your challenges and opportunities, we’ll use our mix of battle-tested strategies and cutting-edge tools to take on each obstacle one by one.
For paid ads, we make sure to focus our energies where they will make the most difference, targeting different audience clusters, continuously monitoring the results, and then iterating and adjusting until we’ve found the ad patterns that bring the best results. For SEO, we’ll perform a number of fixes that run the gamut from technical to link-building to content-gap analyses and implementation
04.
Reporting and Monitoring
Because SEO and paid ads are often used in tandem, it’s crucial that we continuously monitor the campaign, reporting regularly to keep you up to speed and to make adjustments based on your changing priorities.
With a dedicated digital marketing specialist always within reach and always able to provide you with up-to-the-minute reporting, you can feel confident that our entire team is dedicated to the success of your business. Using our insights, it will be much easier for us to implement, measure and optimize the KPIs that make the greatest impact.
FAQ
Frequently Asked Questions
What is digital marketing exactly?
Technically, any type of marketing you see on a computer or phone is a digital marketing product, and can take a number of forms. Delivered through search engines, websites and other channels, the tools used by digital marketers to connect with audiences include video, display ads, paid ads, social media posts, and even email blasts.
Why do I need a digital marketing agency as a business owner?
Digital marketing is a team effort. Because there are an enormous number of ways to reach audiences through digital channels today, digital marketing agencies need to be staffed with experts from a number of disciplines and fields.
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These include web development teams, paid ads specialists, web designers, SEO professionals, content writers, and many others. Hiring this amount of in-house talent is prohibitively costly for most small and medium sized businesses, and even many larger, Enterprise-level clients prefer to contract out the work to an agency.
Digital marketing agency members must combine their knowledge and develop coherent strategies that are implemented over the short, medium and long term, and they must also continuously follow developments in order to optimize their efforts and adjust their strategies as goals and conditions evolve over time. There simply is no substitute for an experienced digital marketing agency working on your behalf.
How can a digital marketing agency help my business?
The goal of a digital marketing agency will always depend on the nature of the business and industry they are serving, but generally speaking, the aim is to raise revenues by increasing traffic and brand visibility, by more effectively targeting digital marketing efforts to potential clients, and by increasing a company’s visibility in search engine results. How do they do it?
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A digital agency’s first move will always be a consultation, followed by an in-depth analysis of a business and a competitive analysis. Based on the needs of the client and the findings of the analyses, a digital marketing agency will devise a plan customized to the client. Generally, a combination of efforts is usually required, mixing search engine marketing (SEM) and search engine optimization (SEO), which includes both technical and content-related aspects.
What is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?
SEM refers to the paid advertising side of the digital advertising business. The Pay-Per-Click (PPC) model involves charging businesses every time a user clicks on their ad. The ads displayed to users can be hyper-targeted based on detailed profiles that are built based on the users’ online behavior and search history, and the cost of the ad will depend on how competitive the term is.
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SEM marketers are experts at delivering the right ads to the right people at the right time.
SEO has the same goal of SEM, which is to appear as close to the top of the search engine results page (SERPs) as possible. However, search engine optimization goes about it in a different way, without paying for ads. By optimizing the technical fundamentals of a website, as well as by boosting both off-page and on-page signals, SEO specialists can make your website appear at the top of the SERPs organically by improving the rank of specific keywords linked to each page of your website.
In other words, you can get instant results with SEM, but you have to pay for it. SEO, on the other hand, is a longer-term project but done well, can provide continuous results without resorting to paying for ads.
How long will it take before I see results?
Your success will often depend on the strategy you employ, the nature of your business, and the competition you face. A brand new website will not be as easy to rank using SEO techniques than a 10-year old, well-maintained website, for example.
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To get an idea of how long it will take to see results, your best bet is to speak to an SEO specialist.
A couple of minutes that can change your business
Let’s do this together, contact us today!
Sean Watkins
Marie-Pascale Laguë
