Award-Winning SEO Agency for Website On-page, Technical and Off-page Audits

Not all SEO audits are the same. Based on an initial conversation and some preliminary research into your business, we will suggest one of the following audit types.

Very often, it is best for organizations to start the audit process with a technical audit. This audit focuses solely on technical aspects of your website, where we’re not so much interested in the keyword mapping, user intent, interface design or other qualitative aspects of your site, but on the nuts and bolts of it all, how it comes together, and how your website performs.

During a technical SEO audit we’ll aim to eliminate errors, maximize your crawl health, fix indexing issues, remove duplicate content, optimize your metadata, address site architecture problems, study your linking structure, maximize your website speed, etc. Using that and other tools and techniques, we can identify the technical challenges holding you back and highlight areas of opportunity.

Another extremely important type of audit is content audit, which involves taking stock of your information architecture, as opposed to the technical architecture. Here our focus is to ensure your content is identified, labeled, organized and made useful to your visitors. We also aim to identify gaps in your content and build out a content strategy that is in line with your goals.

By finding out what performs best, we can optimize the quality of your existing content, remove the stuff that performs poorly, and add content so that it drives relevant and engaged organic traffic your way. Here we’ll be focused on metrics such as organic sessions, bounce rates, word counts, keyword density, internal linking and backlinks.

Here, our team will analyze the number and quality of the hyperlinks directed to your website, and get an idea of the strengths and weaknesses of your link profile. Based on what we find, we will be able to make concrete recommendations about what links need to go, which pages or keywords need attention, and what strategies would work best to improve your link profile so as to avoid running afoul of Google’s algorithm.

Conversion audits are focused on the customer’s journey through your website, and how we can improve the conversion rate for your products or services. Conversion rate optimization (CRO) requires information to be done well, so often we’ll start by making sure we understand exactly what your goals are, and who your customers are.

We’ll try to focus our goals on specific outcomes. Are you trying to increase conversions on purchases? Increase average order values? Reduce shopping cart abandonment? Once we’ve narrowed it down, we’ll dive into our analytics to discover the why and how of your challenges, then target areas for improvement.

Here you get the full-service 360-degree audit that incorporates all of the elements above, and more. We’ll look at KPI data, your keyword rankings, perform a technical and competitor analysis, analyze your content and links, all with the goal of lowering your costs and making you more money.

By removing friction points and obstacles, cultivating any low-hanging fruit for easy wins, and cleaning up your site so that it’s optimized in every way, the traffic should increase, the user experience should be improved, and the value you offer to site visitors improve. A complete website audit is a great way to get an idea of the true size of the challenges your business is facing, and also a great way to get to know how an agency works.

If you enjoy the process and want to implement the recommended steps of the audit, but don’t have the time or skill to do it yourself, BlueHat can always transition from auditor to SEO agency. Based on the audit, we can build you a detailed and strategic SEO roadmap, checking items off the list one by one over the ensuing months!