SEO SERVICES FOR REALTORS
SEO for Realtors – Get Found First. Win More Listings.
When buyers start their home search, they go online—often finding a realtor before ever picking up the phone. If your real estate website doesn’t rank on the first page of Google, you’re losing leads to agents who do.
At BlueHat, we provide search engine optimization (SEO) for realtors that helps you rank higher in search results, attract serious local traffic, and convert that visibility into appointments. Whether you’re building a personal brand or expanding a brokerage, we’ll help you stand out, so you can focus on grow your business.
Ready for more leads, calls, and sales?
ABOUT US
Why Real Estate Professionals Choose BlueHat for SEO
Real estate is local—but the competition is national. Buyers, sellers, and investors all rely on search engines to find agents they trust. If your business doesn’t show up when they’re searching, you’re missing the chance to connect.
Our team builds custom SEO strategies designed around your local real estate market and your growth goals. We prioritize:
- Ranking you in the local map pack and organic listings
- Optimizing your site content to reflect how people actually search
- Enhancing site performance so Google (and clients) can access it easily
Whether you’re a solo agent or part of a larger real estate team, we deliver the visibility needed to compete—and win—online.
Our Clients
Trusted by Real Estate Agents, Brokerages, and Local Professionals
Let’s talk about how SEO can help you grow your real estate business.
SEO for Realtors That Helps You Own Your Market
Most real estate journeys begin online. If your site doesn’t show up when buyers or sellers are searching, you’re not even part of the conversation. We can provide you with the real estate SEO strategy to change that.
We align your web presence with how people search, from optimizing your Google Business Profile to building neighborhood-focused landing pages with relevant keywords that actually rank.
APPROACH
Our SEO Process for Realtors
Technical Audit
We check the health of your site—page load times, mobile responsiveness, crawlability, and more. Then we fix what’s broken and fine-tune the rest to improve performance and search rankings.
Technical Audit
We check the health of your site—page load times, mobile responsiveness, crawlability, and more. Then we fix what’s broken and fine-tune the rest to improve performance and search rankings.
Keyword Research
Using advanced SEO tools, we identify the search terms that matter most to your market. That includes both high-volume phrases and long-tail keywords with buyer or seller intent.
Keyword Research
Using advanced SEO tools, we identify the search terms that matter most to your market. That includes both high-volume phrases and long-tail keywords with buyer or seller intent.
Competitive Research
We analyze what other realtors in your area are doing—and what they’re missing. From there, we build a stronger strategy to help your site rank higher and reach a more qualified audience.
Competitive Research
We analyze what other realtors in your area are doing—and what they’re missing. From there, we build a stronger strategy to help your site rank higher and reach a more qualified audience.
Site Architecture
Your site’s structure affects both user experience and search engine indexing. We streamline internal linking, improve navigation, and organize your pages around how people explore homes online.
Site Architecture
Your site’s structure affects both user experience and search engine indexing. We streamline internal linking, improve navigation, and organize your pages around how people explore homes online.
Content Strategy
We create a plan to grow your visibility over time—think neighborhood landing pages, property marketing guides, and evergreen blog posts tied to common client questions.
Content Strategy
We create a plan to grow your visibility over time—think neighborhood landing pages, property marketing guides, and evergreen blog posts tied to common client questions.
Content Writing & Editing
Our writers craft content that fits both SEO best practices and your voice—engaging copy for service pages, listings, and articles that build trust while driving traffic.
Content Writing & Editing
Our writers craft content that fits both SEO best practices and your voice—engaging copy for service pages, listings, and articles that build trust while driving traffic.
Link-Building
We help your website earn authority through credible backlinks from real estate blogs, local directories, and relevant business profiles. These signals tell Google you’re a trusted expert in your area.
Link-Building
We help your website earn authority through credible backlinks from real estate blogs, local directories, and relevant business profiles. These signals tell Google you’re a trusted expert in your area.
Reporting and Maintenance
Your strategy evolves with your business. We monitor performance, adjust to market trends, and provide monthly reporting so you always know how your campaign is performing.
Reporting and Maintenance
Your strategy evolves with your business. We monitor performance, adjust to market trends, and provide monthly reporting so you always know how your campaign is performing.
SEO Agency
Meet the SEO Team Behind Your Growth
Experienced
We’ve supported agents, brokerages, and property professionals across Canada with tailored SEO that brings in leads—not just traffic.
Data-Driven
Our work is grounded in analytics—search rankings, keyword trends, user engagement, and conversion insights drive every move.
Results-Oriented
We focus on what moves the needle: better rankings, more inquiries, and steady lead flow for your real estate business.
Customer-Focused
From kickoff to check-in, you’ll have a dedicated account manager keeping your strategy on track—and your goals front and center.
Respected
We’re a top-rated SEO agency trusted by service brands and local professionals across the country.
Strategic
We don’t copy and paste campaigns. Every strategy is built around your specific market, listings, and revenue goals.
Attentive
We monitor the SEO landscape weekly, spot algorithm changes early, and keep you ahead of shifting trends.
Agile
Markets shift. Seasons change. Your strategy evolves right alongside them.
More Visibility. More Traffic. More Qualified Leads.
More form submissions
More organic traffic
Consultation calls
Less reliance on paid ads
Let’s Grow Your Real Estate Enterprise
Whether you’re scaling your online business or trying to outrank competitors in your niche, BlueHat builds SEO campaigns that drive rankings, traffic, and revenue. Let’s talk about what’s possible for your Realtor business.
Have Questions?
Frequently Asked Questions
Most realtor SEO services range from $1,000 to $4,000 per month, depending on factors like your local market size, the keyword difficulty of your niche, and the overall competitiveness of your region. For example, a real estate agent in a smaller town targeting local buyers will need a different approach than a broker competing in a major metro area.
At BlueHat, we build strategies that reflect the search volume of relevant keywords in your area. Our campaigns include full technical audits, Google Business Profile listing optimization, on-page SEO for your most valuable web pages, and a content strategy that builds authority and drives organic search results. We also conduct keyword research tailored to real estate listings, mobile devices, and local search results, ensuring your SEO efforts are always focused on bringing in more potential clients—not just clicks.
Absolutely. In the real estate industry, visibility on search engines is everything. More than ever, buyers and sellers are turning to Google search and other search engines to find agents, research neighborhoods, and browse real estate sites—often before they even contact a professional.
Unlike paid channels like Google Ads, SEO builds organic traffic that keeps working long after the campaign starts. A well-optimized strategy ensures your real estate company shows up in the right search engine results pages, especially for high-intent queries like “homes for sale in [city]” or “best realtor near me.” When your site ranks well for those targeted keywords, you’re attracting users who are actively looking for your services.
In short, strong SEO means more qualified website visitors, stronger trust in your brand, and better conversion potential. It’s one of the smartest real estate marketing investments a local business can make.
Most realtors start seeing movement within 3 to 6 months—but that timeline can vary based on your starting point, the strength of your competition, and the search intent behind your targeted keywords. If you’re starting from scratch or in a high-demand local market, you may need a few months of foundational work before you gain traction in the search engine rankings.
Our process includes keyword discovery based on search volume and keyword difficulty, then optimizing your Google Business Profile, real estate listings, and location pages for maximum exposure. We also focus on generating organic search results through quality content that speaks directly to what your potential clients are actively searching for.
SEO is a long-term strategy—one that improves over time as your SEO efforts build momentum and your site gains credibility in the eyes of Google and other search engines. We track progress through changes in local search results, rankings, and increased website visitors, helping you stay ahead of your competitors.
A comprehensive real estate SEO campaign includes everything needed to build visibility in Google search results and other major platforms. That starts with a full technical audit of your real estate site, followed by a customized strategy that aligns with your real estate marketing goals.
We conduct keyword research to uncover relevant keywords with strong search volume, focusing on what local buyers and sellers are actually searching for. Then we optimize your web pages and Google Business Profile listing to improve your presence in both local search results and the broader search engine results pages.
You’ll also receive ongoing content support. Each piece is created to drive organic traffic, improve your search engine rankings, and connect with potential clients who are ready to take action. Backlink development, on-page SEO improvements, and regular performance reporting round out your campaign.