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★ 1,800+ clients served across Canada & the USA since 2005
$1,680,000,000+ revenue generated for our clients1 (866) 755-2583
When someone nearby searches for what you do, you should be the first result - in Google Maps, the local pack, and now AI answers. We make local businesses the obvious choice in their market.
Free 15-point audit: rankings, Core Web Vitals and AI visibility. Yours to keep, no call required.
300+ verified reviewsNo annual contracts
Proof, not promises
100%of target keywords on page oneClarified Accounting
+2,800positions gained in 12 monthsMancini Leather
+100%keyword rankingse2ip technologies
300+ verified Google reviews
★★★★★
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
Avn RysPosted on Google
★★★★★
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
Kyra DoughertyPosted on Google
★★★★★
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
Marie-Pascale LaguëPosted on Google
What's included
Everything the service covers.
Google Business Profile
Complete optimization of your profile - categories, posts, photos, Q&A and review strategy.
Local pack rankings
Citations, proximity signals and on-page work that put you in the map results that get the calls.
Review generation
A systematic flow that turns happy customers into a steady stream of five-star reviews.
Local landing pages
City and service-area pages, in English and French, that capture every nearby search.
Programs and pricing
Packages that fit where you are.
Local from $899/mo · National from $1,299/mo · AI visibility from $799/mo · Enterprise scoped to your build
Local search is its own game: the Maps 3-pack, your Google Business Profile, reviews and city pages decide who gets the call. Same 21-year deliverable ladders, tuned for local, priced in CAD.
First month 50% off · Limited time
Local Starter
50 keywords · 1-2 non-metro cities
Own your neighbourhood: Maps, reviews and local rankings that earn the call.
50 local keywords tracked with monthly Maps and organic ranking reports
Geo-grid Maps report: see exactly where you rank, block by block
Google Business Profile managed: posts, photos, Q&A, categories and services
24 pieces of local content in your first 12 months: a city page and a blog post every month
Authority link building every month, earned on real local publications
30 local citations with full NAP cleanup across the directories that matter
See everything included
Review growth campaigns, with responses written in your voice
LocalBusiness and Service schema built into every page we touch
Monthly on-page optimization: titles, headings, internal links, image alt and geo data
Technical audit and fix cycle every 90 days
Search Console, Analytics and call tracking configured and verified
Core Web Vitals measured and fixed on the pages that earn the call
Bing Places and Apple Business Connect kept in step with your Google profile
Live report center: rankings, traffic, calls and Maps performance in one login
AI visibility baseline: how you appear in Google AI Overviews and ChatGPT
We map your Google Business Profile, citations, reviews and Maps rankings against every competitor in your service area.
2
Fix your foundations
NAP cleanup, profile optimization, LocalBusiness schema and city pages that tell Google exactly where you win.
3
Build local proof
Citations, local links and a steady stream of new reviews, answered in your voice.
4
Track the 3-pack
Geo-grid reports show your Maps position block by block, tied to the calls and leads it produces.
In depth
The complete Local SEO guide.
By incorporating local SEO into your campaign, you’ll be able to connect with more local clients, raise your brand awareness within your community more easily, and increase your revenue.
What is Local SEO? Why is it Important?
Google understands that half of all search is local, so they have made proximity a priority when deciding what search results to provide to users. It is one of the major ranking factors alongside technical strength, website authority and relevance.
Local SEO is especially useful for companies with a physical location, or those that serve a specific geographic area. Because most businesses fall into one (or both) of these two categories, optimizing for local SEO is a must.
Simply put, Local SEO is one of the best methods available to grow your businesses online.
All search engine optimization techniques aim to improve the quantity and quality of web traffic to your website. Local SEO is a specialized subset that focuses on raising the digital visibility of businesses in the context of local search.
Local SEO is different from eCommerce SEO, in that the latter is more broadly focused, and is intended to capture national or global search traffic. eCommerce SEO also often involves competing for more competitive keywords, something that is more difficult and takes more time.
Key Local SEO Techniques
Google My Business
One of the most crucial elements in local SEO involves setting up your Google My Business (GMB). A GMB helps you boost your digital presence by adding your company’s key information into Google’s directory.
Add all the pertinent information you can, including your address, contact info, hours of operation, pictures of the business, customer reviews, and others. Claiming and verifying your GMB allows your business to appear in search results as well as in Google Maps.
More than half of businesses have not claimed and verified their GMB?
Local SEO Keyword Ranking
When optimizing your website for search, it is important to rank for keywords relevant to your business. The same logic applies to ranking for local SEO keywords.
If, for example, you have a plumbing business, you’ll obviously want to rank for the term “plumber.” However, that term is extremely competitive and will be very hard to rank for. What will be easier to rank for is the localized term “plumber in [ your location ],” or “best plumber [ your location ].”
Local Linking
Finding appropriate links for your site will be beneficial, because the more frequently other sites link to yours, the more likely it is for Google to infer that your website provides value. The trustworthiness of those links is important, and so is the location from which those links derive.
Local SEO is important, and don’t forget: If you don’t use local SEO, your competition will.
Local SEO Ranking Factors
A well-organized Local SEO campaign can give businesses incredible amounts of search visibility, and help them compete with other local businesses for local customers.
Just as it is with SEO generally, ranking well in Local SEO depends on a number of similar factors. The difference is that the strategies employed in Local SEO are tailored specifically to local search.
Google My Business (GMB)
To get noticed by potential customers in your area and by Google, businesses should set up and verify their GMB. When you fill out a GMB profile full of useful information, your company is listed in Google's main directory and will help you connect with locals by boosting your digital presence.
Backline Profile
The more frequently other high-quality sites link to yours, the more likely it is for Google to understand why your website provides value. You'll benefit by connecting to local, relevant and authoritative websites (such as local directors, publications, blogs and community websites) and by using the right anchor texts.
Citations
Citations can be understood as a modern-day version of the Yellowpages. Searchers use online directories to connect with you, and search engines use them for a number of reasons, including (but not limited to) confirming information and measuring the consistency of NAP info, etc.
On-Page Elements
This category is relatively broad, and includes most everything in the SEO realm outside of backlinks (also known as off-page signals) and technical strength. On-page elements include keyword research and ranking strategies, content gap analyses, authority-building content optimization and creation, and more.
Social signals and reviews
Creating trust with your potential clients and customers is just as important online as it is in real life. By having reviews and social signals that paint your business as one worthy of trust, customers will find their way to you more easily. The total number of reviews, as well as their frequency, diversity, and quality are a major ranking factor for Google.
How BlueHat Marketing Can Help Your Local Business
For 21 years, BlueHat has been helping local businesses from across the country increase their online presence and connect with new customers.
Our data-driven expertise helps us stay ahead of the curve and create effective strategies, and our client-first perspective means we're highly attuned to your business' evolving priorities.
Whether your business needs better web design, an effective social media marketing campaign, search engine optimization, digital advertising, or some combination, we deliver high-quality, quantifiable results.
How do we do it?
As a results-oriented SEO and digital marketing agency, we've helped hundreds of local companies grow and succeed by building on proven techniques and tailoring our strategies to the unique needs of your business.
We deliver long-term results by building your brand, lowering your costs, increasing your sales and maximizing the impact of every dollar spent. We've ranked over 20 million keywords and generated 1.68 billion in revenue for our clients, and we can optimize your online presence too.
Start With a Strong Technical Foundation
We start with an audit that will identify your challenges and get a sense of your competition. We'll clean up site architecture issues, fix any errors or broken links, while also boosting your site speed and optimizing for mobile. The goal is an improved user experience and strong Core Web Vitals
Build On-Page and Off-Page Signals
Technical challenges aside, we also zero-in on a curated content approach built specifically for your industry. Our SEO Specialists and in-house Content Team will identify and rank for keywords, fill content gaps and optimize your existing pages, build additional pages and content, and boost your site's authority in the eyes of Google.
With the right approach, we will find ways to give your business the boost it needs, support your service pages, grow your traffic, increase your leads and supercharge your sales.
SEO That Gets Results
Once we've implemented our improvements that increase your site authority and relevance, our strategic roadmap for the near and long term will benefit your business through:
Increased site traffic
A better user experience
An expanded online presence
Higher revenue
Reviews
Our customers highly recommend working with BlueHat.
300+
★★★★★verified reviews across Google, Clutch & more, from our offices in Canada, the USA & UAE
★★★★★
“Out of all of them, BlueHat impressed me the most. They began by learning as much as they could about my business and my goals… He truly listens to what I say and always has data to show me why something should be done. If you are looking for someone to take your business to the next level, I highly recommend the BlueHat team.”
Michelle VaughanPosted on Google
★★★★★
“BlueHat Marketing completely transformed my business's online presence! They crafted a tailored digital marketing strategy that delivered exceptional results, driving a significant increase in website traffic and brand visibility. Their team's expertise and dedication are truly remarkable.”
Avn RysPosted on Google
★★★★★
“We have had a great experience with BlueHat Marketing. Bev, our account manager, goes above and beyond and is very responsive.”
Kyra DoughertyPosted on Google
★★★★★
“I truly appreciated BlueHat's work and organization. They are hands down the most proactive and easiest SEO company I've worked with. They respect delays and answer all my questions in a timely matter. They have great writers which avoid many back and forth corrections. We are getting what we signed for and more.”
Marie-Pascale LaguëPosted on Google
★★★★★
“It was a pleasure working with BlueHat for the past year to get our rankings and keywords where they needed to be - very pleased with the work they've done for our restaurant. I would highly recommend their services to any business looking for a quality SEO company.”
Joseph BPosted on Google
★★★★★
“This is a really good agency for SEO campaigns. Greg provided us a great service: very professional, always available and had very good ideas. Our team enjoyed working with them. If we have new projects we will surely call them.”
Enzo FernandezPosted on Google
Real reviews from our Google profiles - synced automatically.
FAQ
Common questions, straight answers.
What is local SEO?
Optimization that wins searches with local intent - 'near me' queries, Google Maps, and the local three-pack where most calls come from.
How fast does local SEO work?
Local campaigns often move fastest: our clients see up to 60% more calls in the first three months.
Do you handle multiple locations?
Yes - we build and manage location pages and Business Profiles for every branch, keeping each one ranked in its own market.
We provide highly-specialized and in-demand services such as SEO, PPC, Web Design and Social Media. Tell us about your goals and we'll show you exactly what you're missing:
Where you rank today - and who's taking your clicks
If AI assistants mention your business at all
Core Web Vitals and the fixes that actually matter
