The year 2014 has almost come to an end and what an exciting year it was for us here at BlueHat Marketing! There were many achievements and additions to our team and we had the pleasure of working with many new clients.

The biggest achievement by far was receiving the honor of being ranked as number 1 in integrated search (SEO and PPC) by, an independent and well-respected authority that evaluates and ranks Internet Marketing Agencies in Canada. This award demonstrates our ongoing commitment to excellence in the field of integrated search engine optimization. As an industry leader, we are always willing to share some of our knowledge.

We have put together a guideline on key tactics to maximize your SEO efforts:

Start a blog. A blog is a great way to build a community and increase your brand exposure. Blogging on a continuous basis is a great way to increase your website ranking in the search engines and increase your brand exposure.

Optimize locally. Consider optimizing your site for local search. Local search marketing is the way to go if you are looking to increase your website’s traffic and exposure.

Be social. Publish your content on social media. Leading search engines highly value sites with social media involvement.

Optimize specific keywords. The more specific you get with your keywords, the better your chances of ranking high in search engine result pages (SERPs), because you will most likely have less competition.

Use keywords naturally. Make sure you use your keywords in a natural and strategic way throughout your pages. Do not engage in black hat methods such as keyword stuffing, as this could result in your website being temporarily banned or permanently removed from search engine databases.

Set up Google Analytics. Google Analytics will help you track the following metrics:

Which keywords send traffic to your site and what pages are receiving the most visits.
Optimize in Bing and Yahoo: Establish rankings across different search engines and target competitive keywords.

Write quality content: Make sure your website has informative and quality content. Every page on your site should have a unique title and description based on the page’s content.

Check title tags. Title tags are among the most important elements of most search engines’ algorithms. They help search engines define your content as well as provide added relevance to searchers as they find you on search engines.

BlueHat Marketing offers a variety of SEO services, including local SEO and Google AdWords campaigns, professional blogging and social media marketing, e-commerce website optimization, quality link building and web design.