BlueHat Marketing is a specialist web design and SEO marketing company, offering a range of services to suit the needs of businesses and individual professionals alike. With our diverse array of services, the BlueHat team caters for the requirements of a wide variety of clients in different industries, including real estate, HVAC and plumbing, online retail and independent contractors.

The good news is that optimizing your website isn’t as complicated as you might imagine: We’ve narrowed it down to a list of things you can implement to fine-tune your web presence to make it effective, accessible and competitive.

Responsive Web Design

Make sure your website is mobile-friendly. With the explosive growth in smartphone and tablet use, it’s simply a must that your site be easily viewable on all devices. Mobile users want a page to load quickly, and they want to find the important information near the top. Responsive web design is the key.

Think About User Experience

Provide a good overall user experience for your visitors. Your site should be easy to navigate, and load pages quickly. Don’t use Flash-based designs. If your images aren’t optimized and are too large, they’ll load too slowly. That can discourage users from staying on the site and doing a search. They might move on to the next listing that will load quicker.

Content Matters

Keep your content clear and concise. Give a short description of your business, and note what sets it apart in a concise description, preferably in bullet points. Good content will lead to better search results.

Include the right keywords. Keywords are words or phrases that your target customers are likely to type into search engines when looking for a product or service. These should appear in your site’s body text and in each page’s title tag. BlueHat will choose the most relevant words for your business – ones that your potential customers are likely to use.

Be Easily Reachable

Fill out your contact page completely. Be as specific and clear as you can: Include your e-mail address, hours of operation, physical address (pull in a Google map for viewers to see street intersections) and phone number.

Be Social – Start Conversations

Develop your social media voice and presence. Include links on your homepage to social media profiles, or embed their feeds directly into your website with plugins.

Add a blog. A blog gives search engines a reason to come back and continue to crawl your site, helping your rankings.


Update business directory listings. Populate your business profile in local directories like Yellow Pages, Google places, Bing Local, and Yelp and ensure your information is up-to-date.


While these fixes are quick and easy to implement, don’t think that your work stops there. Search Engine Optimization is not a one-time thing. It really should be something you manage on a continual basis. A professional SEO company like BlueHat Marketing can help you achieve this goal.