Twitter Influences Purchasing Behaviour
· BlueHat Marketing
Twitter is the most dynamic social network on the web. While it may not capture as much traffic or attention as Facebook, it has cornered the market on fast-paced social interaction and up-to-date information streaming, a vital function in today’s Internet climate. Its reach is ever-expanding and it holds the educated, web-savvy, early adopter type crowd as its core audience, making its potential for influencing people and disseminating information nearly unlimited. Some important facts about Twitter include:
- Twitter has over 100 million global active users
- Half of those users log in to Twitter every day
- An average of 250 million tweets are sent every day
- More than half of active Twitter users follow companies, brands or products on social networks
From a business perspective, Twitter is an important inbound marketing tool that can lead to real results in the form of leads, sales and brand awareness. The following facts about Twitter user behavior can shed some light on why this is:
Twitter plays an active role in purchasing decisions.
SOURCE: EDISON RESEARCH, 2010
79% of US Twitter users are more likely to recommend brands they follow.
67% of US Twitter users are more likely to buy brands they follow.
In order to benefit from the power of twitter, you need to go beyond simply maintaining a presence on the network. At the very least, the branding of your twitter account and page has to be consistent and professional. Blue Hat offers a Twitter page design package that will make your business stand out and create a positive user experience overall. In addition to high quality web design, check out our social media marketing packages for an extra push to connect with potential clients and get real results. All of these packages are personalized and adaptable, and if there isn’t a package that suits your needs, we will gladly create an all-new one for you.
