Many experienced internet entrepreneurs have an intricate and delicate relationship with one of the most important aspects of E-Commerce: keywords. Keywords have been traditionally known to be one of the most important driving factors of search engine optimization. However, you may ask yourself, as the internet, and search engines, shifts and changes, are your keywords being left in the dust? Could it be that your site, which was a top ranker years ago, simply isn’t as well-optimized as it used to be?

The Changing Role of Keywords in SEO

The answer is, quite simply, yes. However, it’s not the keywords that are the problem. No, it is how the keywords are used that may be outdated. Search engines such as Google still largely use keywords as the basis of their page rankings, but in a much different way than they used to. Techniques such as keyword stuffing just don’t cut it. It’s all about being more natural in your keyword distribution, for example.

Google in particular is quick to change up its algorithms, hoping to prioritize larger and more trustworthy websites. However, that’s not to say that the system can’t be responded to. With proper contemporary search engine optimization, you can still enact the right strategies to get your site to the top of Google’s results.

Staying Ahead of the Game

Your site may be in need of an overhaul, and for this, Google provides some valuable tools. To start, Google offers its own AdWords Keyword Planner, allowing for you to effectively locate and utilize relevant keywords. It also offers Webmaster Tools, a suite of tools which give you advanced data on your site’s relationships with Google.

No matter what you’ve heard -don’t be mistaken; keywords are still monumentally important for your website in this day and age. Just make sure that they are up-to-date, and that your site is optimized for the Google of 2015 rather than the Google of 2005. The two are very different services, but the newer Google also provides a range of tools to make the transition easier. Keep your keywords on point, but pay them mind every now and again!

For help with developing the right keyword strategy, contact the experts at BlueHat Marketing.